There is nothing more stressful than trying launch or run an undercapitalized business. We know! Raising funds can be stressful but it does not have to be.

With the help of experienced members, the Entrepreneur can prepare you for the pitch deck and help you accelerate the process.

Having an information memorandum does not guarantee that you will get funded. But it’s more or less guaranteed that you will not get funded if you don’t have anything to show to your investor. Your information memorandum should include:

Investor Pitch: A presentation covering various aspects of your business including but not limited to, Problem being solved, Market size & opportunity, Business Model, Revenue Model, Competitive Analysis, USP & Differentiation, Growth/Scalability potential, Fund Requirement & Utilization plan 

Financial Projections: Financial analysis of the business including but not limited to past performance and 3-5 years projections for Traffic, Conversions, Profit & Loss, Balance Sheet, Cash Flow, Capex requirement, Human Resource requirement & Valuation.

Teaser: Reading the complete Investor Pitch and Financial Projections is a tedious task for an investor since he gets 100s of pitches every month. That’s why it is good to give a gist/summary of your business before you bombard him with details. 

After the preparation of investor deck next step is to start the fund raising road show. This whole process has its own revelations, in terms of market expectations and point of views of investors. This may require modification in the Business Plan and IM. The Typical fund raising cycle is as under: