How to Launch a New Brand in the Market? 7 Tips for a New startup!

Posted on May 15, 2020May 15, 2020 by Evolvers

Are you planning to launch a new brand in the market? Well, it’s not that easy to start everything from scratch and make it run in the market.

There must be some popular brands that people have already invested in, and you have to make sure that you stand out different from them to run it successfully.

As people are interested in knowing what the brand has to offer, what’s so special about them and most importantly, what distinguishes them from other competitor brands?

The simple answer to this question is LAUNCH! Yes, you have to ensure that there’s an awesome launch of your new brand. And, for that, you definitely need to spend some time in planning o how to make it an exciting launch! Planning and strategizing for launch is essential for the grand opening of your new brand to go off without any snag.

Hence, listed below are Seven great Tips For A New Startup that you need to know if you are into launching a new brand in the market.

Tip 1 – Define your Target Market

Before you proceed with the new brand launch, you have to understand what is the target market or target audience of your brand. Without identification of ‘target audience,’ you just cannot pitch the right audience who are already invested in your competitors’ brand.

Make a segment, which is very clear in demographics and interests, and then target that audience with the launch of your new brand. Initially, you have to understand you cannot target everyone. Because then, you will end up under the category of ‘not so relevant.’

Therefore, you have to start with the two key demographics at first, and after that, you can expand your target market from there onwards. Just think critically while selecting the demographics; ask questions like, who are they? What do they expect? What will they like? Is your brand fulfilling such requirements? And, so on!

Tip 2 – Take enough time to Launch

Launching a new brand in the market is a tough nut to crack. And undeniably, people take a lot of time in planning and setting approach on how to launch it exceptionally. Let’s just assume wedding and branding, both are same. The way we require almost a year to plan and execute a wedding, in the same manner, launching a new brand equally takes a lot of time, at least not less than 8 to 12 months.

In the meanwhile, your entire team should be involved in creating hype for the new launch to ensure that things are moving in order. To take an example, Ted Baker launched the brand of men’s and women’s clothing using COUNTDOWN TIMER! Yes, the countdown was set on the website for 30 days. Isn’t it a great idea to create a hype among the audience of your brand?

Therefore, take some time before you go ahead and launch your brand because that will be the only period when you can let your creative ideas out!

Tip 3 – Brand is Everything!

Once you are done with the brand name of your business, logo creation and website designing, then you need to focus on the branding too. As you will be taking enough time to launch your new brand in the market, therefore, you need to focus on the branding part within that time frame only. Branding as in, how you will begin the communication? How will you showcase your brand on different platforms? What will be the strategy for branding the new launch? How you will make people recognize your brand? These are some of the significant questions that you need to introspect on!

Branding is nowadays majorly done on social media platforms. And through, business cards and email marketing as well. You have to make sure that your brand is consistent on all platforms, and you are connected with the audience that is directly related to your business or brand that you are willing to launch anytime soon.

For instance – Airbnb, did a rebranding where they changed the signature logo colour from blue to red and orange gradient. Basically, they are playing on the basis of colour combination. It is a brand ‘reputation and recognition’ factor, most importantly!

Hence, you have to build your brand first because that’s the only thing through which your brand will get recognition. For that, there’s a lot of significance about Logo colour! Yeah, colour matters to the audience, and according to a survey conducted by Color Matters, almost 80% of audience recognize the brand through its colour and boost the brand recognition extensively! So, put colours every platform possible.

Tip 4 – Try to Build Anticipation

To make your brand launch exciting one, you just cannot miss out on your audience, right? An ideal brand launch is done exceptionally when you build anticipation among the audience or people relevant to your brand. Make it a little mystery, build positive anticipation and give minor details about the product or service you are planning to launch in the market.

Adding to it, you can give some hints, yeah, some subtle hints that you can share it on social media to invoke their excitement. Otherwise, you can go with the short videos that include countdown times up to the date of the launch of your brand. It is absolutely one of the most engaging ways to let your customer think for at least once what’s the fuss is all about.

For instance, Apple uses video to interact with the audience and giving them subtle hints about its new product launch, which also includes, revealing enough information that pique the interest of the fans and followers!

So, building anticipation among the audience is very much essential for the brand to launch their new products or services in the market. Let’s stick to that only!

Tip 5 – Get in touch with Influencers

Social media platforms are undeniably great from the marketing perspective, especially when it comes to launching new products or services. Rather than following the age-old social media tactics, if you have a budget to invest, then it is highly recommended to go for Influencer Marketing!

Why is it so? Well, to generate the sales and results you desire, influencers, or trusted brand advocates from the specific industry can help you to do that. So, to begin with, you can either DM them on their social media accounts or simply email them regarding the product or service promotion. Of course, they won’t accept the offer in the first go, but you have to give them the product to share their review or tell something unique about your services to them to review it on their page. Secondly, if they liked the product or service you are offering to the audience, then they will put a review that you can share it on your different platforms.

To create the buzz about your new brand, Influencer marketing is definitely a great idea to implement as it will help you to generate profits afterwards. Therefore, plan your strategies for branding as well!

Tip 6 – Make Sure your Team is Excited

Even if you are into launching a new brand in the market, it is essential that your team should be excited about it. You have to ensure that your team members are aware of the product and its key features, try to excite them with its USP. And for that, you have to sit with the team members and have a positive discussion about it. To answer the queries of your customers, your team members should be proficient enough to deal with them and their queries in a positive manner.

Therefore, before the launch of your new brand in the market, go for team discussions and planning, which will further excite them to give their best shot!

Tip 7 – Stick to your Schedule

The final tip for all those who are into launching a new brand in the market, i.e. stick to your plan! If you will lose sight or focus from your plans and schedules, then it will definitely hamper the brand launch.

Create small schedules and ensure that the tasks are completed on time, and every team member is accountable for their specific role. Review the tasks and figure out things on that basis.

CONCLUSION

To conclude, Launching A New Brand in the market is definitely not easy peasy but not that hard or scary! With a strategic brand launch in the market, you can make an impactful impression on the people or audience. For the Best Entrepreneur Ideas, to make your brand launch a successful one, get in touch with the professional and experienced experts at Evolvers.

What is Business Networking and its Benefits?

Posted on May 2, 2020May 2, 2020 by Evolvers

“Networking is a lot like nutrition and fitness: we know what to do, the hard part is making it a top priority.”

In the current scenario, with most of the businesses being closed, one is in a dilemma as what to do next. Don’t worry! Things will get back to normal soon. Until then you have to make use of the situation in the best way possible.

I am here to discuss a very important topic, which most businessmen and employees tend to undermine. Business Networking! Networking is a socio-economic business activity where businessmen and entrepreneurs meet in order to form professional relationships. Through networking create, recognize, or grab business opportunities, share information and seek potential partners for future ventures. Networking helps you to come up with new innovative business ideas.

In my opinion, you can make the best use of this quarantine by networking with people online. If you haven’t started yet, start connecting with people of your interest on various platforms. It is the best time to expand your reach and connect with people or organizations which will help you in future. At Evolvers, the experts can guide you to attain this goal.

During this lockdown you cannot go out and connect with people instead you can use social networking sites to start networking. I have listed down some of the best networking platforms which you can use now to explore and connect with people and build long term relationships.

LinkedIn: – LinkedIn is one of the most popular and widely used social networking platforms today. It gives professionals an opportunity to connect with other professionals in the same industry to learn and grow together.
Twitter: – With more than 300 million monthly active users, Twitter is a place to “see what’s happening.” The biggest obstacle with Twitter, however, is getting noticed by the right set of individuals or companies. By using relevant hashtags, you can overcome this issue and also increase your brand awareness. The frequency of your tweet increases your chances of increasing your brand’s visibility and awareness.
Facebook: – Since the time of its inception, Facebook has developed and improved exceptionally, from adding new languages to introducing new exciting and creative features. Facebook has made a lot of progress in upgrading their user experience and providing opportunities for marketers to promote their businesses.
Instagram: – Initially, Instagram was meant to be a platform to share photos with friends and family. However, it has quickly evolved beyond personal use and is being widely used by businesses today.

Other business networking platforms are:-

Local Business Groups- Most cities have small business groups of different industry types.
Community Service Groups- Groups such as Rotary can be ideal for those who enjoy mixing networking with service to their community.
Professional associations- These are associations where people from similar industry or a similar interest come together and interact. Having a membership in such groups can also boost your professional standing.
Chamber of Commerce- Founded in 1925, Indian Chamber of Commerce (ICC) is the leading and only National Chamber of Commerce having headquartered in Kolkata, and one of the most pro-active and forward-looking Chambers in the country today. Its membership includes some of the most prominent and major industrial groups in India.

“Networking is not about just connecting people. It’s about connecting people with people, people with an idea, and people with opportunities.” In essence, networking is all about developing rapport, building connections, and interacting with people in order to expand your circle of influence. It is important to have good networking for the growth of your career. By developing lasting relationships for mutual gain and creating lasting impressions with various individuals, you will benefit from it both professionally and personally.

Active networking is vital for career growth. People sometimes confuse it with selling; networking is about forming relationships and a good reputation over time. It involves meeting people and knowing whom you can assist, and who can potentially help you in return.

Your network includes everyone from family and friends, to colleagues, business connections, your social network and members of the groups to which you belong.

To help you understand the importance of business networking I have listed down the benefits of it:-

Strengthens Business Connections: – Trust is the basis to form any relationship. Networking means building trust and helping one another. Regular interaction with your contacts helps you to build a strong connection. It may assist you to find new opportunities and help you achieve your goals.
New Contacts: – One of the most common benefits of networking is that you can meet potential clients or generate referrals. Networking also helps you identify opportunities for joint ventures, partnerships or new areas of expansion for your business.
Staying aware: – Business environment keeps on changing, and you need to be aware of the market conditions as well as the overall trends in your industry. Attending seminars/conferences and networking with your business associates and peers on a regular basis will help you to stay current.
Getting fresh innovative ideas: – Interacting with new minds can give you new ideas for your business. You should always look for new innovative ideas for your business and your network can be an excellent source of fresh perspectives and idea to help you in. Exchanging information and experiences may help you to gain insights. While offering a helpful idea to contacts will help you to build your reputation.
Job Opportunities: – Networking can help you advance your career. Expanding your contact reach help you is personal growth, career advancement or gain new knowledge. Active networking keeps you informed about new job opportunities and also helps you get a good referral.
Career growth: – You need to communicate and meet your contacts on a regular basis to maintain your business relationships. Attending professional and social events makes you visible and raises your personal profile. You can then build your reputation as being reliable, supportive and knowledgeable by offering your help to people who need it.
Sharing knowledge and gaining different perspective: – Networking is ideal for expanding your knowledge by taking advantage of the viewpoints and prior experience of others. You can gain new insights by talking to others in your fields or people with expertise in a particular area. Asking for opinions from the contacts you trust or admire can help you see the challenges in a new light and help you overcome it.
Get advice and support: – Your networks and support you in challenging times by giving their expert advice. Mentoring is important and helps a person gain proper knowledge from an experienced person. Your contact can serve as a mentor can guide your career to a successful path.
Improved Credibility: – As you start meeting more people, you will eventually attain a reputation as being someone who loves interacting with and helping people. As your credibility and reputation grow, you will get better opportunities and support. You will be able to help others with valuable ideas, sources, and information. This will further enhance your credibility.
Build Confidence: – Regular networking will help you improve your confidence. Meeting new people regularly can also boost your confidence and may help you form new friendships on a personal basis with like-minded people. The way you speak, deliver your message and make connections, deeply impacts your business.

There are countless more benefits of business networking. It is important that you stay in regular contact with your connections in order to gain maximum advantages for your business and yourself.

Networking doesn’t come naturally to many people. In fact, for some, the thought of starting a conversation with a stranger at some event or meeting makes them nervous. A good thumb rule is to be prepared ahead of time and have a few relevant points of discussion in your mind before meeting new people.

Nurturing relationships with your contacts is mutually beneficial. You can broaden your access to opportunities and improve your personal profile. One way or another, the purpose of business networking is to ultimately increase business revenue.

“Networking is an investment in your business. It will take but if done properly can produce great results for years to come.” To gain more insights, you can get in touch with the Evolvers Experts to understand how you can network and also improve your networking skills.

Adaptive or Predictive Project Management, Which One You Should Adopt?

Posted on February 12, 2020February 12, 2020 by Evolvers

Do you have a business? How do you operate it? You can ensure the expansion of the venture with correct strategy implementation. Many startup owners come to me with such questions. I often converse with the owners of the best startups in India. They stress on appropriate project management.

My experience leads me to believe that it is vital for business operations. Your business depends on various projects. If you fail to carry out these projects, then the venture may incur financial losses. Here, project management comes to your rescue. Novice startup owners may lack skills. Thus, you need to consult with the business advisors and competent project managers.

Types of Business Project Management

If you are new in this sector, you may not know about the different project management methods. Experts highlight four different project management modes. They are Traditional Project Management (TPM), Adaptive Project Management (APM), Predictive Project Management (PPM) and Agile Project Management (APM)

Every project management technique has distinct features. These depend on different principles, and the implementation process also varies. These management strategies have vital benefits that impact the health of the venture. I suggest that you gather in-depth information about each project management mode.

what is adaptive approach in project management

Projectmanagement best practices can improve the image of the organisation. It is best to talk to a specialist who has the necessary expertise in the project management field. You must pay attention to the project management strategy selection. The selection depends on the type of business you run. If you implement a wrong management technique, it can pave the path for the downfall of the venture.

My research highlights that adaptive or predictive project management techniques are ideal for startups. These techniques assist the business owners to ensure that different schemes are on the right track. Thus, you need not worry about the success of the venture. I will share information on these two project management strategies.

Perks of Business Project Management

I encounter many venture enthusiasts who assume that business project management is rather challenging. I ensure them that with correct information and skill development, they can accomplish the task. I also explain to them the importance of project management. Here are some vital benefits of appropriate project management.

Effective Service Delivery

The future of your venture depends on the goods and services delivery system. A flawed delivery structure can mar your business and market image. You have to detect and assess the issues in the delivery system. A proficient project manager can eliminate these issues with appropriate schemes.

I believe it is not the task for an untrained and novice business enthusiast. The data analysis is rather challenging. Here, you need the assistance of competent business analysts. They can work with project managers and boost effective delivery.

Client Satisfaction

Project managers must wear many hats at one time. They must track the market reports. It sheds light on what target clients have to say about the good or service. The venture succeeds if the customers are happy. Unique projects can increase the quality of goods or services. The successful operation of such projects ensures the happiness of the patrons.

Skill Development of Team Members

Business projects test the skills and expertise of the organisational management team. These projects give the employees a chance to hone their skills. Apart from this, the project manager can test the dedication of the team players.

Growth of the Company

Every business owner desires a better and stronger position in the industry. Venture growth can pave the path for more profit generation. Innovative business ideas can assist you to accomplish this goal. You can branch out to provide other goods and services. But it must not mar the performance of the main venture.

Once you develop the projects and start the operations, you need to streamline the system. It helps you to pay equal attention to all branches. A business owner has a lot on his/her plate. Thus, he must appoint the services of accomplished project managers.

Better Market Reputation

Clients do not desire to associate with a brand that has a negative market reputation. The PR team works on the projects, which boost the status of the organisation. Sound development and implementation of projects ensure a positive market reputation. If you possess a better standing in the sector, you can get more clients.

Edge over Rivals

Effective measures are necessary if you want your business to stay at the top of the list. Many organisations offer similar goods and services. The target clients have many options. A continuous inflow of clients is essential for the survival of your venture. In case you fail to attract the attention of target clients, you will soon be out of business.

Sound project management can eliminate such chances. Correct project operations enhance your market exposure. It ropes in new clients. These projects also help the entrepreneur to satisfy the clients. Thus, you need not worry about your competitors.

Service Expansion Chances

Stagnant business operations can pave the path for a financial disaster. Business advisors suggest that an entrepreneur must take calculated risks. These can increase market reach. However, it requires meticulous preparations. It is the duty of the project manager to highlight expansion opportunities. Appropriate management can rope in more chances of success.

Evaluate Risks

I communicate with the project managers, associated with the best startups in India. These conversations help me to gather more information about project management techniques. I can implement these skills for the betterment of my company.

Specific business projects can assess financial risks. The primary aim of such project managers is to determine whether the organisation may experience a financial crisis. If so, then the manager can consult with the finance experts and come up with crisis preventive remedies.

Flexible Policy Structure

When I talk to young entrepreneurs, I advise them to stress proper policy development. However, it is not an easy task. No two organisations can benefit from identical business policies. Business types, target clients, market condition and capital investment, are aspects that you must consider during policy formation.

As these factors change often, you need a flexible business framework. It helps to adapt to other changing aspects. Flawed project management can render the venture structure rigid. It can damage service delivery and revenue generation. A project expert can manage the projects in a proper manner. It keeps the business structure flexible.

Quantitative Escalation

Every business owner desires to increase the client base. The overall success and revenue generation depends on these two aspects. An experienced project manager can pave the path for such quantitative growths. He/she, along with the team, can manage the different business projects. Proper project operation is vital for business success.

Details on Adaptive Project Framework

As a businessman, I realise that you need to adapt with time. The trade and commerce sector goes through various changes. A venture owner must come up with innovative business ideas for smooth project operations. If you fail, it can increase the chances of a business crisis.

Business experts suggest that many computing-related projects are uncertain. These projects have variable scopes. The requirements of these projects change, as well. Thus, a conservative approach is not enough. Here, you need Adaptive Project Management.

The business environment is not static. Various aspects play an essential role to pave the path for these changes. An adaptive project management strategy helps to maximise the venture potentials. You can divide the primary project into various parts. So, you need to tackle mini-projects. It is easy to work on the mini-projects, and you can evaluate the results without any hassle.

Once the evaluation is complete, the business owner can take the necessary steps to improve the performance. The project management system has several cycles. The stakeholders can change their approach before a particular cycle begins. It adds significant value to the main project. I can tell from my experience that startups can opt for this project management strategy.

Essential Principles of Adaptive Project Framework

Each business process depends on certain principles. An accomplished business advisor can explain the laws of the Adaptive Project Framework. You can also access these details from the internet. Many venture enthusiasts ask me what is adaptive approach in project management. I highlight the values and ideologies, which form the foundation of this management strategy.

difference between predictive approach project management

I believe that the main objective of a project management process is to add value. It depends on the approach you take for goal attainment. Apart from this, the Adaptive Project Management also depends on the market condition. Any alteration in the market status, you must adapt to new management policies.

Cost of operations and risk factor analysis are other vital aspects that govern this framework. You need to evaluate the behaviour pattern of target clients. An expert can gather these details and plot them against one another. The final result can point you in the correct direction.

Adaptive Project Framework Process

Every project management structure contains distinct steps. These parts make the operation and management easy. The adaptive project management system has five separate stages. It starts with goal detection and ends with a report presentation. I list these steps in the following manner:

Project Scope Determination

In this step, you must shed light on the scope of a particular project. The stage plays a determinant role in project implementation. The step allows you to detect the needs of customers. It also helps to chart out the correct path to deliver the services. You can create a work breakdown model for effective project management.

Cycle Plan

The second of the five project management steps highlights the need for a work breakdown model. It helps the project manager to detect the task that he/she must accomplish. I find that every mini-project is interrelated. So, the second steps help to establish a link within the mini-projects. It is necessary to divide projects into various parts. Make sure that the parts are significant. Then you can allocate the task to different groups.

Cycle Completion

You need to assign a deadline for the completion of the mini-projects. The third step marks the completion of the task. In case you fail to finish the scheduled jobs, then it can extend in the next phase. Apart from this, this step helps in project evaluation. If you need any changes, it is the correct time to make the alterations.

Customer Point Analysis

The primary aim of any business project is to ensure the satisfaction of the clients. During the fourth step of the adaptive project management, you can interact with the clients. You can attain their feedback. The client reviews can shed light on the problem areas. Thus, it becomes easy for you to seal the loopholes with corrective measures.

Report Evaluation

It is the final step of this project management structure. By now, the project development and implementation are complete. You get access to the post-implementation data. It is the duty of the project manager to evaluate the figures. The evaluation of these details helps in the development of future business policies.

Details about Predictive Project Management

Some business gurus opine that business operations have scientific grounds. They also add that there is no scope for prediction. However, Predictive Project Management (PPM) can boost improve business performance. Many young entrepreneurs ask me what is predictive project management. They are also interested to know about their benefits. You can search the internet with relevant keywords and get these answers.

Risk assessment is vital for the growth of any business. It helps the entrepreneur to develop and implement measures that can prevent the crisis. Predictive project management helps can project the company. Such project managers use market data to safeguard the venture. You can use this project management mode to evaluate the outcome of other business policies.

Like other project management methods, predictive project management also depends on various vectors. If one or more elements change, the predictive results also alter. I must highlight that not all can pull off this project management technique. If you have seasoned experts by your side, predictive analysis can come in handy.

Steps of Predictive Project Framework

Many entrepreneurs feel that they can minimise financial damage with the advance implementation of corrective measures. It is valid to a certain extent. I believe that you can control a few vectors, like client targeting and investment. But you cannot monitor the market trends, and purchase patterns. Experienced and trained predictive project managers can make an assumption. The evaluation process needs the controllable and uncontrollable factors.

Like adaptive project management, predictive project operations can impact policy development. The best startups in India combine more two or more project management techniques. It helps the administrative body to come up with effective business schemes. The predictive project structure has five separate sections.

Inherent Risk Assessment – In this step, the project manager can evaluate the degree of risks and their complex nature.
Document Verification and Interviews – In this step, the project operation experts hold talks with the members of the team. These interviews are rich sources of data. These also shed light on the performance of the goods/services. The project expert also required the company records.
Analytic Review – The third step includes the analytic review process. The specialist can check the different attributes of the project. It helps the expert to correlate one with another. The reviews impact future policy development.
Examination and Synthesis – The results from structured reports and predictive analysis are the principal vector of the fourth step. It also highlights who the business owner can improve the administration. It also points out the aspects that the entrepreneur can control.
Report Presentation – It is the last step of predictive project management. During this phase, the project analyst presents the reports. The report provides several recommendations. If the business owner follows these references, he/she can ensure better revenue generation.

Adaptive and Predictive Project Management: Which is better?

The internet is a rich source of information. I believe that every business enthusiasts must possess an idea about adaptive and predictive project management. Sound knowledge helps to understand the nitty-gritty of project operations. Many individuals ask me about the difference between predictive approach project management.

I think it is an incorrect question. The project management selection must match the business type. You have to consider several elements before you make the final choice. The adaptive structure allows the business to change with time and requirement. The predictive structure stresses on the importance of advance crisis management strategy development.

The former management technique depends on non-mathematical vectors. The latter makes an assumption based on data analysis and has a mathematical approach. There is no need for document verification in adaptive project management. The predictive project management makes use of past and present business transaction documents.

If you want to carve your niche in the trade and commerce sectors, make the necessary preparations. If you lack the skills to manage business projects, then appoint trained professionals.

Do you want to expand your business? Are you worried about the low revenue generation? Do you require help with business project management? If yes, then you must consult with business mentors. At Evolvers, you can gain access to business experts. They can offer tips, which can help your cause.

Author: Sandeep Sagar

How Business Networking Works and What Are Its Benefits with Some Examples

Posted on January 8, 2020January 8, 2020 by Evolvers

Do you want to expand your business? Who does not?! But most young business enthusiasts lack the skill and the knowledge to accomplish the task.

I converse with many established business owners on a regular basis. These seasoned players are rich sources of information. They offer an insight into the latest trends in the trade and commerce sectors. My profession gives me the opportunity to converses with the best business advisors. At Evolvers, we pool in our resources and experiences and try to assist other venture owners.

When I started my company, I faced various challenges. I did not have anyone to point me in the correct path. I learned through my mistakes. Thus, I try to assist youngsters who dream to make their mark in the business world. My blogs enable me to communicate with budding entrepreneurs.

Importance of Trade and Commerce for the Nation

Commerce impacts the growth of any nation. The present Prime Minister of India highlights this during national and international events. He launched various schemes that boost the small, medium and more significant ventures. India has a ready market for various goods and services. A careful assessment of the market can help you to establish your enterprise.

Foreign organisations realise the potential of the Indian market. They desire to invest money in national ventures. The development of trade and commerce paves the path for revenue into the country. Apart from this, it also reduces the dependence on imports. Thus, the prices of goods and services remain affordable.

More venture establishments mean more job opportunities. Thus, it can lower the percentage of unemployment in the country. You need a sound business plan to become successful. I cannot deny that the market is somewhat competitive. Extensive promotion can give you an adequate representation in this sector.

The top growing business in India follows the latest trends. You must pay attention to the advertisement and operation strategies. It offers potential information that you can implement in your venture. You can read my previous blogs to gather details about effective procedures. But a novice may fail to select the tactics which are ideal for his/her venture. Here, you require the assistance of the specialists.

I come across many business owners who feel that they do not need added assistance. It is a grave error. I believe that there is always room for development. Business advisors can examine your policies and implementation modes. They can evaluate your market relevance, as well. It helps the specialists to highlight the loopholes in your venture.

Once they spot the inconsistencies and mistakes, they can generate a befitting report. Apart from this, they can also suggest corrective measures. If you follow the guidelines, you can increase the potential of business profit. Is it not something that we all desire?

Business Networking: The Lifeline of Your Venture

You can separate the venture establishment and operation process into many segments. The primary segment deals with the creation of the business. I believe that you need a bankable idea and proper funding during this phase. The second segment deals with the development of the client base and service delivery. Adequate market research comes in handy for this.

The third and most crucial segment deals with the sustenance of the venture. Many young business owners establish their company and taste initial success. However, they fail to stay relevant for long. My research highlights that they fade out due to a lack of sound sustenance policies. When I converse with Indian business woman, they ask me for tips to remain pertinent in the market.

I advise both young business enthusiasts to pay attention to networking. Attending social events, and meeting with other business owners at trade conferences is not business networking. It is a proactive tool that helps to promote your business. I see it as a socioeconomic activity. It provides venture owners with a chance to get in touch with others in the same field.

It creates a platform where one entrepreneur can share his/her ideas with like-minded people. They can develop the concept and transform it into a lucrative opportunity. The partaking parties can acquire mutual benefits from the profitable proposition. The business network gives you the opportunity to form partnerships with other companies.

Any successful business woman in India knows that her company needs support from other associations. Many established companies organise social events with the aim to boost business networks.

For example, Evolvers have a separate department that can assess your business requirements. If you have a bankable venture idea, we can place it before the seasoned business experts. We can pinpoint the merits and demerits of the venture. We also implement corrective measures to make the idea watertight.

After the development of the seed plan, we forward it to the investors. When they send a positive response, you can approach them. You can explain the business agenda, implementation plan and expansion policies. If you can impress the investors, you can start a partnership business.

Business Networking Modes

Face-to-face communication was the best mode for business networking. It changed with the advent of digital platforms. You can use social media and digital communication platforms to talk with probable partners. I know that established venture owners cannot allocate time for novice entrepreneurs. They have busy schedules. It makes face-to-face conversation impossible.

Here, the digital platform can come to your rescue. I find Skype very useful for personal and professional uses. You can conduct a meeting on Skype at any time, from anywhere. You can highlight the core concept during this meeting. If the investors are interested in the proposal, they can schedule a personal meeting.

I advise young entrepreneurs to make the most of this opportunity. You need not beat around the bush. You must highlight the facts and figures at the onset. A sound operation strategy can impress investors. At Evolvers, our operation strategists can create a functional and failsafe implementation flowchart. Your skills and convictions can pave the path for a positive outcome.

The internet highlights different types of networking strategies for your business. I suggest that you assess the merits and demerits of each with caution. The success of the fastest growing business in India depends on correct networking tactic selection.

Perks of Business Networking

I believe that networking is essential for personal and professional growth. Lack of socialisation limits your development potentials. If you own a business, it can trigger the downfall of the venture. Business networking can offer the necessary support that the enterprise requires. Apart from this, adequate contacts can keep you ahead of your business rivals. These are some benefits of business networking practices.

Source of Impressive Plans

Many business enthusiasts ask me how to stretch the success of the venture. I believe you must not depend on one enterprise. The trade and commerce sector is somewhat volatile. It is impossible to predict the market course. I try to invest in innovative business ideas. If you make a significant sum from an existing venture, use the profit to start another business. It expands your profile.

However, do not invest money in any business plan. You must understand the scheme and the operation strategy. Then you need to assess the chances of its success. If you want to eliminate risks and financial losses, invest money in well-developed and sound plans.

Better Business Connections

Business owners depend on the suppliers to deliver goods and services to the clients. It resembles a chain. You require the assistance of other venture owners to operate in the business. Proper networking allows you to come in contact with reputed industrialists. You get to chat with manufacturers and distributors. These people can play a prominent role in the success of your business.

Apart from this, you can meet with the seasoned business advisors. You can contact them when you are in any trouble. Business networking gives you a platform to secure the health and growth of your company.

Promotes Business Growth

Stagnant business growth is a sign that you need to alter your policies and operation strategies. I believe experts can help you during such circumstances. Proper support, at the correct time, can breathe in a new life in your venture. It can also pave the path for business growth. However, it happens if you have access to the right people.

My research shows that female entrepreneurs understand the prominence of contacts. They take calculated risks. In the wake of a crisis, they have a contingency plan ready for immediate implementation. Famous Indian business woman strives to add positive contacts to her business network list.

Boosts Confidence

I talk to young business enthusiasts. Their insight about business concepts impresses me. However, I can figure out with ease that some lack confidence to take risks. My experience says that you must take calculated risks. If you fail to do so, then you can never expand your venture. Young business owners have limited financial resources. Thus, they worry about monetary loses.

A proper business network can save you from this issue. For example, you can consult with the business financial experts at Evolvers. Our experts can chalk out an expense model that prevents the chances of financial loses. Association with the correct people can boost your confidence level with ease.

Offers Necessary Funds

You cannot predict when you may require additional funds to organise a significant good/service delivery. You need money to expand your business. Implementation of effective promotional strategies also involves payment. If you do not have cash at hand, then business networking can come to your rescue.

The angel investment network India offers to fund to budding entrepreneurs. Networking gives you access to investors. You can approach the financers in the hour of need. They can provide you with the necessary amount to meet the business requirements. You can pay back the money when you make a profit.

Partnership Opportunities

You may want to expand your business. You need money and support to accomplish this task. It is challenging for a novice to tackle every aspect along. I suggest you look for a suitable partner. Extensive business networking allows you to meet like-minded people. You can assess their potential, as well. You can talk to a probable candidate about a partnership.

Close-up of female and male handshaking over workplace with business documents

If the person is ready, then you can prepare the partnership deeds. A right business associate can lessen your work pressure. The associate can offer fruitful advice. Your partner can pool in money in the business fund. He/she can also play an active part in business management. The distribution of responsibilities gives you time to invest in venture development.

Better Market Exposure

If you want to invest in or desire to share innovative business ideas, then proper networking is must. But it also paves the path for better market exposures. You can form relations with reputed organisations. If you opt for a commercial partnership, you can get promotional leverage. As your company becomes a part of the other organisation, you can access its clients.

A partnership with an established company improves your market standing. The clients of the former organisation can opt for your goods/services. It increases your client base and reputation. Thus, it is beneficial for the owner of a smaller venture.

Increase Business Knowledge

It is best not to treat the business network as a profit-generating mechanism. I believe that it gives venture owners the opportunity to learn new things. You must form cordial relations with all. One cannot predict when he/she needs an expert for business development. My personal experience highlights that you can learn from seasoned venture owners.

You can acquire necessary tricks and tips which will come in handy for business growth. Apart from this, the experts can shed light on the latest business management trends. You can implement the strategies for better profit generation. I learn a lot about digital promotion from my business contacts.

Improves Business Profile

Brand identify is essential for the success of your venture. People do not take note of a small company. However, proper contacts can assist you to turn the table. Business networking can help the Indian business woman to create a unique brand image in the market. It can attract the attention of the target clients. But it is rather challenging to build an impressive brand presence.

If you have contacts in the advertisement sector, you need not worry about it. Promotion specialists can create suitable campaigns for your company. Digital marketing specialists can send a message to target clients. They can track how effective a campaign is. If it fails to generate positive results, the experts can change the campaign vectors.

Referrals

Another benefit of business contacts is you can get referrals. If you have good terms with a particular company owner, he/she can refer your goods/services. It paves the path for more business. It translates into better profit generation. Thus, I suggest that business owners must use skilled people to expand the business network. Your aim must be to add value to the contact list.

Learn the Skills from the Best

Business networking is a part of business management. It is rather challenging for someone to learn the skills. You may have it, or you do not. But experts can give you potent tips which can help you to accomplish the task. I believe that personal grooming is necessary to hone networking skills. You need to learn from the seasoned business owners.

You must mark the way they talk to other entrepreneurs. You need to strike a balance between being casual and pushy. If you cross the line, then you can lose a golden opportunity. Evolvers can help you with this. We can assign a mentor for you. He/she can teach you the tricks of business networking. Apart from this, the mentor can assist with other venture-related matters.

Recent studies highlight that Indian business woman is better at networking skills. I believe female business owners have come a long way. They invest time and effort to understand the nitty-gritty. Apart from this, they are somewhat flexible in their approach. Their sound business understanding and management skills leave me speechless.

Men no longer dominate the Indian trade and commerce sector. The women made their mark and achieved their rightful place at the top. I often tell young business enthusiasts to read about successful business women. Their success stories highlight the challenges they faced. Yet, these fearless women stood their ground. Their determination and hard work paved the path for their success. These stories can motivate you, as well.

It is the correct time to start the necessary preparations for your venture. An early start offers sufficient time to plan every aspect and strategy. A quick consultation with the experts can shed light on the areas that need your attention.

Do you want to gain better business contacts? Do you desire to develop a sound business implementation strategy? Are you looking for a business mentor? If yes, then Evolvers can provide the necessary services. You can consult with the business advisors. Apart from revamping your policies, they can coach you in business management.

Author : Dinesh Kaushal

Edtech Startups – Latest Trending Startup

Posted on August 29, 2019September 28, 2019 by Evolvers

The earth comprises of innumerable human being, each human being differs from the other and has unique and innovative ideas. Many times, the idea might be the same but the planning, organizing/organization of the plan and its implementation and management is totally different from the other. These ideas and plans are popularly termed as startups. Startups make a visible and comprehensive sector of growing India, which are most recent, popular and successful startups in India.

The most common fact or phenomenon about startup is the initiation, which started with an idea. An idea, the organizers or team believed would have a visible impact. These peoples are the new and much appreciated entrepreneurs of India, who deserve respect because they had the courage and wisdom to follow their dreams, during the prime of their life.

Mumbai or Bengaluru might be termed as the technology hub of India, but Delhi NCR (National Capital Region) is now home to over 5000-10000 startups and continues to lead the race by all stats. A recent report by Jefferies, an equity research firm revealed that in the year of 2017, $3.5 Bn was invested in the first half and $2.5 Bn throughout the rest of the year in the startup in the Delhi NCR ecosystem.

The capital city of the country has been able to give an output of $2.8 Bn of funding only during the first half of the previous financial year which was a bit more than above mentioned states which stood at $1.8 Bn. As per the last decade, the startup revolution has been able to change the minds of professionals and heirs to move from the comfort of their steady jobs and start something of their own. The uniqueness of the startup lies in the power of attempt.

Best tech and recent successful startup in India:

These startups, fastest growing businesses are the reasons behind India development and emergence as a superpower.

Toppr: Toppr is an e-learning. It promotes learning app for classes 5th to 12th this iTutor is a platform designed to help students ace the cut throat competition of today. Toppr is the app to personalize learning to suits to the individual needs. It is also students to prepare for competitive exams; IIT JEE Main, IIT JEE Advanced, NEET, AIIMS, UPSEE (UPTU), BITSAT, COMEDK, MH-CET, TS-EAMCET, AP-EAMCET, WBJEE, VITEEE and AFMC.
Vendantu: It is an interactive learning platform. with 1Million+ LIVE learning hours & 2.2 Million+ enrolled students from 30+ different countries. We provide personalized learning experience to students of CBSE, ICSE, State Board students from Class 6-12 through extensive courses which are designed and taught by India’s most experienced & renowned teachers. The name of the founders is Saurabh Saxena, Vamsi Krishna, Pulkit Jain, Anand Prakash with its headquarters in Bengaluru.
Unacademy: It is another e-learning app. It is an educational technology company based in Bangalore, India. Started in 2015. It also helps the individual in preparing for various competitive examinations. Unacademy, give access to online education in India. Unacademy educators consist of either students who have cleared various exams or mentors who have teaching experience.Roman Saini, Hemesh Singh, Gaurav Munjal are the founders of this e-learning app, with its headquarters in Delhi.Unacademy, has recorded six time growth in it revenue since its inception in 2015.
Byju’s : The founder of the leading EdTech startup is Byju Raveendran, . headed by “Think and Learn Pvt Ltd.” which is based in Bangalore, Karnataka.It’s is an ed-tech (Educational Technology) and online tutoring firm. Byju simply operates via a mobile application (available for iOS and Android) and serves educational content to school students from class 4-12.It prepares student for many competitive exams like: IAS, IIT-JEE, CAT, CLAT and various other streams.Byju’s is all set to conquer Indian education sector as it has started to invest heavily in marketing and promotional efforts. PS: SRK i.e. Shahrukh Khan is the brand ambassador for Byju’s.

Swiggy: Food tech gained a lot of traction in 2017-18. Here we are talking about the pre-imagined startups operating in food-tech. Swiggy is an online food ordering and delivery service operating from Bangalore, Karnataka.It was founded in 2014 by Sriharsha Majety, Nandan Reddy and Rahul Jaimini. It is headed by Vishal Bhatia as it; s CEO (Chief Executive Officer).Swiggy is operated by Bundl Technologies Pvt Ltd. It operates in more than 25 cities across India and covers most of the metropolitans. It operates in what’s called the food-tech industry (Technology-based startups involved in the food sector).
It simply acts as a medium to order food and does not play a role in the making of food that is served to the customers. Practically and essentially more focused on the Logistics of food delivery and maintenance of a Platform (a mobile app or a website) where all nearby restaurants and food joints are listed dynamically to provide customers single app to serve their hunger needs. Swiggy competes with many rivals in 2019 like Zomato, UberEATS and FoodPanda. It has has been recently spending a lot on its marketing activities especially in the Indian YouTube space, as they are able to direct their prospective customers directly there Most of these food-tech companies are in the Infancy, cash burn and customer acquisition stage with significant discounts and offers.
Amazon Kindle: This is a device which is worth more 100%, if you love reading.It is one of most used e-reader, which protects your eyes from glare as it is designed for reading. In-built dictionary and bookmark are tools to beautify your reading experience.This e-readers enables you to carry up to 10,000 books in your pocket, a library on the go. It encourages you to learn more, helps you to learn new words and their meanings.
Zomato: It is an Indian Multinational food ordering and delivery service much like Swiggy. Pankaj Chaddah and Deepinder Goyal found it 2008 by . It is is more focused on Restaurant search and has larger availability of restaurants to order food from.Zomato also operates on a much larger scale than Swiggy, which operates only in India, and currently operates in 24 countries. Itoprates and functions in India, Italy,South Africa,United Kingdom, Canada,Turkey, Phillipines, Brazil, United Arab Emirates, Sri Lanka, Qatar,United States, Australia and New Zealand.
Ola and Uber: These both are Indian transportation companies offering individual ride, as well as ride sharing services in India. These both widely acknowledged transportation services, has recently entered delivering food, offering incredible discount in both spheres. Ola taxi services, currently has its headquarters in Bangalore, with a revenue of approx. 2.5 crores and operates in 15 cities including Delhi, Mumbai, Bengaluru, etc.
The CEO are Bhavish Gggarwal and Ankit Bhati. Uber is an American transportation company with its headquarters in San Francisco, United States. Uber has its in India, Gurgaon, Haryana. The company has shown increase in its revenue despite increase in its total expenses over the same period. Both companies are in neck-to-neck competition since their inception, in every field be it food or transportation.
Creed: Kunal Shah, the owner has come back, after staying low for almost 3 years. After successful exit from Freecharge, his mobile recharge and payments venture, which got sold to Snapdeal for $450 M (approx₹3200 Crore) in April 2015.Cred is a financial platform which seeks to reward high credit worthiness consumers via it’s partners. Every time you make bill payments, buy stuff from your Credit Card, Cred rewards you with some points, (Currently 1 point = ₹1), and the consumer is able to use that credit to reimburse it the form of using services from partnered platforms like Airbnb, Urban Ladder, Bookmyshow etc.Also, Cred has secured its initial round of financing with about $25 M (approx₹177 Crore) from Sequoia Capital, Ribbit Capital, Apoletto and few other HNIs.It is operated by “Dreamplug Technologies Pvt Ltd”.
Khan academy: it is well known non-profit education organization started by Mr. Salman Khan in the year 2007, with its headquarters located in Mountain View, California .It offers more than 10000 videos, relating to all subjects with the aim to Build strong conceptual understanding. It also focuses for build a strong base for your boards, CAT, GMAT, IIT-JEE and other exam which includes studying with for exams with quizzes and unit tests. The sole goal is strictly limited to education. It is how one finds success in business.
Kids Spelling Learning: kids and their silly spelling errors, have always been a question of big concern for parents regarding their growth as a student. Not anymore, this application is directly connected to manage this issue always bothering students, and their well-wishers. It provides pictures with spelling for a better understanding of students. This apps gives spellings of more 500 words, and has been downloaded more than 10,00,0000 times.
Conclusion:

The above-mentioned applications are the immortal business ideas for entrepreneurs and are amongst the top profitable business in India. This statement makes sense, and is accepted because people in large are always willing to learn.