your business struggling hard due to this Coronavirus pandemic outbreak?
Are you figuring out ways to mitigate risks in your startup business? Also, struggling hard to retain your employees?
all your questions will be answered! Obviously, the situation is crippling,
especially for small businesses. Every minute there’s a new case flying and
make situations worse throughout the world.
my opinion, a holistic approach is required to deal with the situation.
Moreover, positivity is what you need to spread to protect your employees and
support your customers!
Come up with something new, interesting and innovative during this period of lockdown to lessen the impact of COVID-19 on your business.
here I am mentioning some of the quick steps that you definitely need to take
for your business to mitigate the risks and plan further strategies.
1 – Communicate with your Customers
During this period of ultimate crisis, it is essential that you communicate your problems or struggles with your customers clearly. Don’t keep them in any dilemma!
have to make them understand what your business is going through. Customers do
understand the circumstances and empathize with the businesses too!
if you cannot them their service or products? But you can at least keep them
engaged through social media platforms or run some Quarantine Gamesto
provide them with discounts and offers to shop when lockdown period gets over!
2 – Protect your Employees
The situation is critical for everyone. Yes, including your employees too! It’s quite understood that you must have made a work from home policy for your employees, but don’t be too rigid about it. You will have to understand if any emergencies come up in their family then deal within a peaceful manner.
on to it, as you know the circumstances are extremely critical, thus make sure
that your employees are doing their bit to keep themselves and their loved ones
safe! I simply meant Social Distancing and all Quarantine preventive measures.
3 – Create an Emergency Plan
All business owners are busy in creating plans to protect their business from the adverse effects of Coronavirus. If your business hasn’t’ had any emergency plan before, then plan and create it right away to minimize its effect!
plans not only include company plans but it also layout some strict measures
that your organization need to take to protect your employees as well as a business
during such situations of crisis or emergencies.
To conclude, the above listed quick steps will help you and your business to maintain balance during the COVID-19 pandemic outbreak. To mitigate the risks and impact of COVID-19, it is essential to plan strategies well in advance, be it for the employees or customers. For more, you can get in touch with the evolvers experts to understand what all steps you can take other than the above to lessen the impact!
Do you worry
about the market standing of your business? Everyone does! Implementation of
correct promotion strategies can lessen your worries. I can attract your
attention to some of the marketing issues which entrepreneurs face. Simple solutions
can keep these problems at bay.
My profession gives me the opportunity to connect with famous entrepreneurs in India. They opine that the market condition is suitable for a startup. If you have a bankable idea, then it is time to put it to work. You can gather information about the challenges of this blog. If you need additional assistance, then you can reach out to Evolvers.
Counter challenges faced by
Most do not realise that it is a mammoth task to run a business. My experience highlights that proper knowledge and assistance can help the establishment of new start-ups. Men dominate the trade and commerce sectors. My experience highlights that Indian women entrepreneurs are ready to claim their spot.
A look at the statistics depicts that a female entrepreneur percentage is on the rise. But I must say that men and women face some marketing issues. Sound marketing practices can support the growth of your venture. It is best not to experiment with business policies and marketing strategies. If you face any issue, then consult with the business advisors.
specialists possess the skills to figure out the aspects that your venture
lacks. Once the assessment is complete, they can offer corrective measures, as
well. Beginners may fail to implement these measures. The business experts can
lend a helping hand.
I believe that new business houses need to come up. The revenue generation can boost the financial status of the country. These ventures can also pave the path for job creation. Thus, educated and skilled individuals need not worry about joblessness.
Common Challenges Faced By
owners highlight that they find it difficult to manage the various aspects. I
know it is a tough job. You can master this task with proper information and
assistance from the experts. I have a rather tight schedule. But I take out time
to attend as many business conferences as possible.
The speakers shed light on the problems faced by entrepreneurs. They also suggest solutions to overcome these issues. I note down the points and mention these in my blogs. It helps budding entrepreneurs to create a better marketing structure. I suggest that young business owners must keep a close tab on the latest marketing strategies.
promotion experts come up with new tactics that are appropriate for the market.
Not all these strategies can meet your requirements. You need to pick and
implement those who can pave the path for the betterment of the venture. Here
are the marketing challenges faced by entrepreneurs.
Lack of Product Explanation
You may possess
in-depth information about the goods/services that you desire to sell. However,
you may lack marketing skills. My experience shows that if clients do not
understand the product, they may not purchase it. The manufacturer knows the
benefits and utilities of the product. You need to explain these vectors to the
Make sure that
you highlight the factors which interest the clients. Explain the quality of
the product. Do not forget to mention that the item is reliable and can meet
the customers’ needs. You must shed light on the price as well. Proper product
explanation sheds light on the positive aspects of the goods/services.
You can hire a product analyst and marketing expert for these tasks. They can assess the item and explain its merits. The positive aspects can attract the attention of the clients. Thus, you can sell more units.
Failure to Identify Target
If you follow my
blogs, you must know that I stress on market surveys. It allows business owners
to assess the target client segment. It, in turn, helps to select and implement
correct promotion strategies. Client targeting is essential for the success of
your business. If you fail to pre-define the probable buyer, your promotion
strategies cannot offer satisfactory results.
goods/services on social media offers limited exposure. You need to send the
message to the target clients, who need the goods/services. Technical tools and
market knowledge are necessary to accomplish this task.
Low Traffic and Client Leads
Established multinational companies can spend lakhs on product promotion. I realise that small business firms have limited financial resources. Lack of online exposure is one of the challenges faced by small business. Many such venture owners tell me that they maintain business profiles on various social media platforms. But they fail to generate a satisfactory sale from these profiles.
marketing is necessary for the growth of your business. I believe that you need
more than business profiles and websites. Lack of appropriate internet
marketing strategies hinders the traffic and lead generation. Low traffic and fewer
leads can prevent you to achieve your marketing goals.
I suggest that you invest more time to optimise the website content. Apart from this, consult with online marketing experts. They can run diagnostics on the site and business profiles. The reports can highlight the loopholes. These specialists can create watertight online promotion campaigns to rope in more traffic.
Incorrect ROI Determination
I converse with young business owners whenever I get the opportunity. They are rich sources of new ideas. Over the years, I realised that they do not possess a clear concept of Return on Investment (ROI). It plays a crucial role in business development. The ROI enables you to assess the impact of measurable promotion techniques.
provide and assess ROI is the biggest challenge in marketing.
Incorrect ROI can hamper business budget allocation. It also hinders ROI
tracking functions. Flawed ROI tracking can hinder promotional activities. It
can lower the sale and overall profit generation.
Identify Technology for Marketing
Increased application of technology in the trade and commerce fields has its pros and cons. I like to highlight the positive aspects. But novice business owners may find it challenging to select and use technology. I suggest business owners use tech tools and software. But the health of your business depends on clients’ feedbacks.
You need to consult with the experts before software selection. You need a tool that collects and sorts the feedbacks. Correct tech-tools can solve problems of entrepreneurship development. It is best to start with less complicated business software. You can switch to other technologies when you gather adequate skills.
Lack of Budget
Capital investment is necessary for the establishment of your venture. Financial planning is also crucial. My associations highlight that Indian women entrepreneurs possess more insight into the contingency fund. Many ventures fail as they cannot support the financial needs during growth.
You need a substantial sum to promote your goods/services. You need funds to overcome these hindrances. Evolvers can come to your rescue. My team can arrange fundraises for your company. You can also consult with my marketing team. They can point you in the right direction.
Incompetent Marketing Team
between the marketing and sale departments impacts the growth of the business.
You need competent marketing executives to come up with sound promotional
plans. Novice business owners may lack access to these professionals. My team
can assist you to overcome entrepreneurial challenges. A
proficient marketing team can prevent all problems related to your business
expansion is a tough task. You need financial and management skills to
accomplish the task. A partner can offer respite with these challenges. I
suggest you pay attention to partner selection. The famous
entrepreneurs in India opine that good partnerships can boost the
performance of the venture. If you seal the deal with incompetent partners,
then you can face various hindrances.
Discuss with the probable candidates about marketing strategies. I suggest that one must join hands with an associate who has sound marketing skills. If the associate lacks these traits, you can find yourself in a mess.
Inaccurate Branding Practices
that hinders marketing campaigns is unfavourable company image. Everything
depends on its reputation. I believe that the high market standing attracts
more customers. No one wants to associate with a sub-standard business. Build a
suitable brand image as it can boost your profit.
Ignoring Offline Promotion
Digital marketing offers ample exposure to the virtual platform. I believe one must not place all the eggs in a single basket. Apart from online promotion, pay attention to offline advertisements. In case the digital marketing strategies fail, you can depend on traditional promotion strategies. These are relevant and can rope in significant customers if you nail client targeting.
Do you want to restructure your marketing policies? Do you require assistance with promotional campaign development? If so, then get in touch with the business advisors of Evolvers. Apart from marketing analysis, you can get a holistic business assessment report. The company can offer financial support, as well. If you want a business mentor, then Evolvers can make the necessary arrangements. The company aims to encourage private business initiatives.
Due to everyday
innovations, technology now comes into our daily life through our smartphones. It
is effortless to communicate and build up friendly bonding with the people
around us. This approach not only helps us to maintain our social relationships
but also helps the budding entrepreneurs.
The marketing teams
of the reputed companies now prefer to design their strategies according to the
social media platform. That is only because of the immense popularity of social
media in society. Thus, it is quite alluring to study how businesses use social media for marketing
people believe that one should only engage in business only if they have proper
back-ups. Many even feel that one should only go for family businesses to avoid
any significant financial loss. Hence, many around the globe still fear from
developing their beautiful ideas into a successful project.
that isn’t quite the right idea. Many entrepreneurs have time and again proved
that you could be successful if you have the right plan. Yes, it is quite
beneficial for the ones who have seniors in the family for their future
businesses. But that doesn’t mean that you need to restrict yourself from
developing your business plans through your creative ideas.
and business strategies go hand in hand. You cannot develop a plan into a
flourishing business just by investing a considerable amount of money. You need
proper marketing strategies for your business, along with adequate capital.
In recent times, social media have gained immense popularity for being the best platform for publicizing a company. Before understanding the benefits of social media marketing, first, let us take a look at the different marketing strategies.
What Do You Mean by Social Media Marketing Strategy?
Setting up your own business is never an easy task. But, the hard work pays off when one realizes the importance of self-employment. Any business requires a proper plan to promote the brand name and goods in the market. That is important as it determines the future of the company as well as its success rates.
The comprehensive plan which aims to achieve the desired marketing objectives of an organization is known as marketing strategies. Social media marketing plans use social sites to publicize their business.
A well-devised marketing strategy forms the base of a successful marketing plan for a business. The professionals design their social media advertising strategies based on their independent study of the market. Thus, proper research is extremely crucial to plan out the best marketing strategies for your company.
effective marketing strategy can help the organisation to utilise its resources
in beneficial ways to increase their sales. They are aware of the requirements
of their customers, which can help them to formulate their products well.
Hence, social media marketing tactics can be entirely innovative or traditional
ones depending on the particular trade.
What Are the Different Types of Marketing Strategies?
can come across a diverse range of strategies for promoting your business.
However, the two main types of marketing strategies are:
Business to Consumer (B2C) Marketing: This
kind of plan refers to the tactics developed to address the requirements of the
consumers directly. It involves the selling of the products and services to the
customers who can ultimately increase the sales of the company. This kind of
plan is beneficial for companies that sell consumer-based products like drugstores,
software companies, fashion enterprises, etc. The successful
start-ups in India have
extensively used their social media platform for devising their B2C marketing
Business to Business (B2B) Marketing: This type of promotional plan refers to selling one company’s products or services to other business organisations. Although the basic layout is the same as that of B2C marketing, yet B2B marketing has its unique ways. There are different ways to develop B2B marketing, among which the most popular one is the use of social media. For example, B2B social media marketing helps to generate potential leads for the business as well as increases their exposure.
now, the question arises as to how to make use of social media to advertise
one’s business properly. One can quickly develop such plans if they know the
basics of marketing strategies.
How to Choose the Appropriate Social Media Marketing
Strategy for Your Business?
can get loads of options when it comes down to marketing strategies for your
projects. But how to know which one will best for you? Consider the following
essential points to develop the appropriate plan for your business.
Choose Your Target Audience: This
is an essential step in formulating your marketing plan. You need to be sure of
your target population to develop different strategies to reach out to them.
Set up Realistic Goals:
The success stories of the various successful start-ups in India
depict how it is beneficial to set the primary goals within realistic limits.
Such goals not only help you to achieve them effectively but also motivate you
to perform better.
Evaluate Your Target Crowd: You
need to be very clear about what your audience needs and expect out of your
company. So, it is vital to test the needs of the public thoroughly to set more
Know About Your Competitors: To
achieve increased sales, you need to be well aware of the strategies of your
competitors. You should always be at a steady pace with the publicising plans
of your competitor companies.
Do Your Research Meticulously on
Social Media Market: Research is the most vital point in
developing a successful advertising strategy for a business. You need to
understand the different aspects of the market, like social trends,
demographics, size, etc. The more you know the needs and target of the market,
the more successful you will be in devising such a plan.
proper research about the market and the target audience can help you to
formulate the appropriate marketing plan for your business.
How Can Social Media Help a Business Grow?
It is quite interesting to study how one can make use of their social media accounts to advertise their trade online. Not all start-ups have enough resources to get the best advertising plans for promoting their brands. So, the online platform provides the best solution to all such promising entrepreneurs to get their start-up success.
Increase the Number of Potential
Leads for Your Start-Ups
Reports suggest that
more than 65% of the small scale businesses are on social networking sites to
generate potential leads. An increase in the number of prospective leads can
pave the way towards success for the small scale trading companies. All you
have to do is develop appropriate content to attract the various niches of the
Boost Up Your Search Engine Rank
Although there are many differences in this view, yet social media can help to increase the search engine ranking of your site. Many users prefer to get a view of one’s business profile on the social media platform rather than visiting the actual website. That gives a chance to the users to get in direct contact with the company without involving any third party.
Generate Traffic for Your Site
Another advantage of
using social media marketing is generating traffic towards one’s website. The
marketing experts suggest using social media to drive potential traffic for the
success of one’s business. Considerable traffic ensures the publicity of the
company, which ultimately leads to an increase in the sales of the company.
Develop a Strong Bond with the
Another reason as to why use social media
for business is to establish a secure
connection with the users around the globe. Social media provides the best
platform to chat and convey your messages to your customers directly. One can
directly interact with their customers to know about their feedback and
requirements. These ultimately can lead to the success of the company.
One can also utilise social networking sites to create a
loyal follower base for their brands and products. The users generally relate
to the organisations that provide them the opportunity to convey their comments
directly. Customers prefer even to share
the information of such companies on social sites, which increases the
popularity of the company.
Other than these, the beginners can also follow famous personalities for several marketing tips and strategies. One can also obtain business expertise for new ventures from renowned companies that have active social media accounts. One can learn various business developing ideas by following the daily posts of such companies.
Few Social Media Marketing Tips for Aspiring
Social media platforms may seem intimidating, as well as
exciting during the early period of development. However, one can plan out the
best marketing strategies for their trade only through continuous observation
and research. Just posting about your products and services won’t fetch enough
potential traffic towards your website. Instead, following the essential tips can
help you to garner enough leads for your company through the social media
Choose Your Social
Media Platform Wisely: There are plenty of
numbers of social media sites on the internet, which might not be helpful for
your trading purposes. You need to choose the appropriate online platform to
communicate with the target audience of your company.
Like, if you have a travel company, then you can choose a
platform that can reach avid travellers around the world. The users must be
able to view your travel stories along with packages that you offer for the
customers. Thus, before you undertake to decide your marketing strategies, get
hold of the appropriate platform for you.
Content for the Users: content is the king
when it comes to online marketing of a company. You should be able to produce
appropriate and valuable content regularly to keep the customers updated. A fan
base can only increase effectively if the users can connect with the aims and
services of the company well.
Plan the Strategies
Way Before Your Work: It is beneficial to
do your homework before approaching the audience. Do your research about social
media marketing thoroughly to plan out the strategies well. Brainstorm and
develop ideas that can reach the audience quickly and engage them in viewing
information about your site.
Promote Your Products
Wisely: It is easy to promote the
products once you have developed a fan base on the social platform. To achieve
that, you need to regularly update details of your ongoing products as well as
upcoming products. This would help you to grow a sense of interest in your
daily readers. As a result, the company would also be able to understand the
needs of their customers.
Competitors: It is always better to keep
an eye for improving your marketing strategies for the success of your
business. So, track the approach used by your contemporaries and adopt the
beneficial ones for your benefits.
Spread Links: Providing valuable
content on your services and products are essential on the social platform. But
it is also beneficial to provide links to other reliable sites through your
site. This also helps the audience to enjoy related articles and content
outside your website. As a result of linking to proper sites, people can
develop trust over your sites. In many cases, you can also receive some links
in return, which can also increase the popularity of your website.
Always Have A Professional Team To Handle Your Social Media Activity: This is an essential aspect to consider while using social media for marketing plans. This is because not everything will always turn up according to your plan. Hence, you would always require professional hands to take care of social media disasters. The mishaps at the social platforms can also negatively affect the reputation of your business. Hence, it is advisable to have a panel of professionals who can control the adverse effects of such a crisis. Having your own business will always make you understand the importance of self-employment. Once you have your start-up, you need not worry about taking orders from anyone. You can always channelize your thoughts and ideas in the way you want to. However, the start-up can be successful only if you manage to get the best marketing plans in the market.
A start-up is a dream. Dreams are the unconscious preview of our conscious thoughts and beliefs. Such dreams create a smooth route towards the future we had though for our self since time immemorial. The immediate reaction is immense happiness and is filled with excitement and we are truly delighted. Delighted because it is the hint and idea of realization of dreams, the dream is sign towards fulfillment of a vision, vision is knowledge which every individual practice in the course of life. Thus, dreams are referred to as the unspoken voice of God, which push you towards fulfilling your vision and shows you the door to best door to knock at or open.
Initially, we began searching for the top startups in India. This is a source of inspiration, motivation, reading the story of the inception of the startup, reading the history of the management of the company, reading about the company products, resource sources (which is highly confidential) and their hours of operation. This gives the hint of how many hours should entrepreneurs work for success of an enterprise. The information boosts the owner or the managing director to fully put their blood and sweat in the smooth, effective functioning of the enterprise.
The first step is when trying to get your business off the ground, the
pressure to succeed by spending long days at the office can feel necessary,
especially if your co-founders are putting in 40-80 hours a work week. Still
the idea of burning out is hugely prevalent and can have you wondering if
you’ll actually make it to see your business take flight. Experienced in the
field say you should ignore the number of hours you’re putting in, and instead
focus on what needs to get done.
Generally, what happens a lot of times in startups is that we feel like
we must do everything previously, instead of deciding what are the priorities
and the true road map with milestones that need to be done in an x amount of
Leaders of an organization also need to realize that they’re setting a
precedent for their co-workers. If a founder or chief executive officer is
working more than 60 or more hours a week, then their staff will probably feel
they should be putting in the same amount of time at the office. All these
efforts make working at a start-up worth it.
If you are a leader that’s working for continuous hours, that’s sacrificing all other things personal life, physical conditioning, their nutrition, their basic hierarchy of needs to just make it count on the job. Your team is going to do that as well and you can expect that you’re going to end up with burnout on the team, and that’s going to hurt you more than it’s going to help you.
The shareholders, co-founder and CEO of many leading companies, doesn’t
count the number of hours working, but rather focuses on whether they are being
effective in their work. The same goes for the employees working in the company
at the cloud based accounting software service or company accounting software.
The question asked is whether they are they getting the things expected of them
done, and are they excellent on the time frame the startup looking for? That’s
Leading CEO’s also makes sure for themselves and their employees to
unplug from work so that the can recharge. They do not think about work from
the last working day to Sunday late night. If they and the CEO get that period
to kind of recharge, it enables them to be available throughout the week,
Do not stress on of asking how many hours one should work in a week,
experts in business and management leaders suggests co-founders should ask
themselves: “What is the work that needs to be done and how long does it
take to get that work completed?” By prioritizing and having the
discipline to say “no” to those things that don’t need to be completed
immediately, they say, an organization’s leader will realize that they can get
the imperative things done without working 100 hours a week. This step is
accuracy and diligence in working.
They conclude it by stating that, this is how a start-up and entrepreneurs
work. They further say, this procedure of working increases the revenue and
start-up growth. The finish the argument by stating; ‘no play and all work
makes a Paul a dull fellow.’
The points which hold serious importance are regarding investing money and ideal working hours for startup.This step is directly related with the functioning of startup for beginners. These beginners then begin looking or talking to experts about how many hours should an enterprise work or function for getting desired results. The market research, which was the first step helped them figure the required working hours of top startups in India. Point to be remembered, in hunt for a good future of the start-up, one must not ignore the present which will help them in investing the right hours to adapt to startup work life balance.
They must embrace the present because
it is route to a good fortune, which is main goal behind the start-up, besides
always concentrating on how many hours to invest in an hour. Next step for start-up
requires foresight, which is achieved by spending regular hours in working by
team of members who are consistent and are proficient because of their never
giving up attitude with eagerness, hunger to learn and achieve more. These
individuals or team of individuals running the startup are normal looking
people like any person, but there for ideas, application and intelligence make
them stand out many. They are the CEO or founder many successful business
startups in India.
They are successful because of
their unwavering hunger and demand towards capturing their dreams with their
devotedness to spend long working hours in running of startup. They do not
believe in giving up and settling for anything less than their goals. Another
very important quality they own is their efficiency and discipline which is a
necessity for error free working of startup. Their belief is strong and the efforts
towards fulfilling the dream are even stronger. All this happened because they
believed in their dreams and at the same time are willing to sacrifice anything
to procure it, which is commendable.
They believe in their dreams,
have confidence in themselves, their efforts and the source of funding. They did not allow their week points to disturb
and disrupt their aspirations, this is again achieved by spending long hours in
working of the startup. This clearly indicates that their dreams are/were more
powerful, the effort was great, stronger in comparison to the fear of failing.
They do not believe in procrastination by dedicating the right amount of time
in working of startup. They are diligent and understand the importance of the
value of the term, conditions and responsibilities which are associated with
Learning about startup work life balance is the first step towards gaining experience of working in a startup. These steps are the essential step of learning about the above-mentioned elements, which are closely linked with the peaceful operation of a startup. These are steps which later provide clear picture to how many should a person work in a startup.
These are the answers to working hours and strategy of top start-up in India. They also answer on how many hours should an entrepreneur work.Instead of asking how many hours one should work in a start-up, they should ask themselves: “What is the work that needs to be done and how long does it take to get that work completed?” By prioritizing and having the discipline to say “no” to those things that don’t need to be completed immediately. These surely are the necessary requirements that will guide to how many hours to work in a start-up.
A is a dream. Dreams are the unconscious illustrations of our conscious thoughts and beliefs. Such dreams create a pathway towards the future we had though for our self. The immediate reaction is filled with excitement, and we are immensely joyous within. The joy of realization of dreams, the dream is sign towards fulfillment of the same. Dreams are referred to as the unspoken voice of God.
The next step, after calming ourselves, we start looking for successful start-ups in India and begin googling for times, famous entrepreneurs in India. This step is called motivational step which involves reading their blogs, articles about their struggle (related with investment or sources of investment, business platform (whether online or offline), doing a thorough market research, finding the right partners for the best support and finding the best mentor for guidance at any given time), success stories, statements given by the CEO or management director defining their strategies and exploring about their future clients, which brief us about the demand of the market.
Th second point holds grave importance because it is regarding investing money. This step is related with investment for beginners. These investors then begin searching for investment for a startup in India and the procedure involved for accessing government funding for startups. The market research in the first step helps them locate where to invest the money to get good returns in future. In hunt for a good future of the start-up, they must ignore the present which help them in getting funding for the start-up. The present is route to a good fortune, which is main goal behind the start-up. The third step for start-up requires foresight, team of consistent members who are persistent and are proficient because of their never giving up attitude with eagerness, hunger to learn and achieve more. These individuals or team of individuals are normal looking people like us, but there for ideas, application and perception make them stand out many. They are the CEO or founder many successful business and food startups in India. They are successful because of their unwavering hunger and demand towards capturing their dreams. They do not believe in giving up and settling for nothing less than their goals.
Another very important quality they own is their efficiency and discipline which is a necessity towards chasing dreams. Their belief is strong and the efforts towards fulfilling the dream is even stronger, this was because they believed in their dreams and at the same time are willing to sacrifice anything to procure it, which is commendable. They believe in their dreams, have confidence in themselves, efforts and the source of funding. They did not allow their vulnerability to hang and disrupt their aspirations. This clearly indicates that their dreams are/were more powerful, the effort was great, stronger in comparison to the fear of failing, failing towards procuring funds They do not believe in procrastination. They are diligent and understand the importance of the value of the term, conditions and responsibilities which are associated with finding investment, location and employees.
Best startups with SaaS (software as a service); companies in India (list of startups in India
Primarily, SaaS or Software as a service is a model in which customers get access to applications hosted by a third-party provider over the internet. It has been made possible by the advances in cloud computing.Customers can also integrate SaaS applications with other software using APIs. In fact, many businesses write their own software tools and then integrate it with the SaaS solution. This allows them to have more customizations. The applications cover a wide range of departments and business processes ranging from email, customer relationship management (CRM), financial management, human resource management (HRM), billing, sales management, team collaboration, and productivity.
1. Freshdesk: it is one of the most popular B2B (Business to Business) SaaS startups to come out of India. In 8 years, they have managed to garner quite a reputation across the globe, especially in the United States.Freshdesk enables companies to provide improved customer support by bringing various support channels on one software. These include email, phone, social media, websites, and mobile apps. Founded by Girish Mathrubootham and Shan Krishnasamy in 2010, Freshdesk has come quite a long way. Today, Freshdesk has more than 50,000 customers all over the globe.
These include well-renowned brands like Honda, 3M, Hugo Boss, The Atlantic, University of Pennsylvania and Petronas. It has a team of 500+ employees based in Chennai and San Francisco and is backed by high-profile venture capital firms including Tiger Global, Accel Partners, and Google Capital.
2. InMobi: This is one of the rarity in the Indian startup scene. It’s a profitable unicorn. This B2B SaaS startup focusses on providing cloud-based intelligent mobile platforms for enterprise marketers. It was founded by Naveen Tewari, Abhay Singhal, Amit Gupta, and Mohit Saxena back in 2007 and was known as Mkhoj in its initial avatar. Initially, it was an SMS-based search and monetization business. It was only in 2009 that it pivoted to InMobi with a vision to change how advertisements are seen on mobile devices, in India.
3. Hotelogix: This was founded back in 2008 by Aditya Sanghi and Prabhash Bhatnagar. It’s a cloud-based SaaS software that works as a property management system for hotels. It enables hotels to efficiently manage a variety of functions including housekeeping, restaurant operations, and front-desk operations. Hotelogix targets budget and mid-market hotels as well as larger hotel chains, boutique hotels, B&Bs, and serviced apartments.The company has clients in over 100 countries including in the UK, the US, Australia, Thailand, Philippines, and Singapore.
4. Capillary Technologies: Capillary Technologies is a B2B SaaS startup that enables retailers to engage with customers using a number of channels including in-store, mobile, and social. It was founded back in 2008 by Aneesh Reddy, Krishna Mehra, and Ajay Modani.Capillary Technologies provides an entire suite of products for retailers to engage with their customers. The idea is to integrate online(social and mobile) experiences into any point of sale device.It has operations in several developed nations including the United States, the UK, South Africa, and Singapore and has several well-renowned brands among its customers which include Pizza Hut, Peter England, Puma, Nike, and Marks & Spencer.
On money to be invested in a start-up depends on the strength of the
start-up. This also varies on how the face behind the start-up plans to run
it. It further depends on the
promotions, advertisements and campaigns to influence its growth. The greater
the growth, the greater the investment and all accumulated gives higher
revenue. Higher revenue is directly related with more investment.