Beauty Pageants are the ultimate dream for any girl who has ever dreamt of being a princess because that’s what you feel like when you win a beauty pageant. One such dream was dreamt by Anjana Mascarenhas. However, in the hustle-bustle of her daily life duties as a corporate employee, he never could be part of a beauty pageant. But as they say “The Busy Bee has no time for sorrow”, Anjana started her own Boutique in Pune by the name of DIVA and soon Anjana Mascarenhas was a renowned name amongst the affluent & social elites of Pune who were active in 90’s fashion scene.
Running a business is a task in itself and on top of that handling responsibilities of being a wife & a mother is a task even the best multitaskers tend to fail at. But Anjana was no quitter and managed to not only successfully run the business but to take it to newer heights no other Fashion designer had achieved, at least not in India where working women were still being frowned at and people hesitated from letting their daughters work.
Karl Mascarenhas, the better half of Anjana Mascarenhaswas just the pillar of support that she needed. Karl Mascarenhashas handled senior-level positions in Marketing, Business Development & Public Relations with some of India’s top Organizations such as Oberoi Group of Hotels, GTL Limited, Frankfinn Institute of Air Hostess Training, INDUS International School and Image Consulting Business Institute (ICBI) wanted his wife to participate in the Gladrags Mrs. India. This proposition led her to a new problem, she needed someone to train her for the Pageant. After a lot of soul searching, she realized who could better coach her than herself. Following this, she did a 2-week professional course in the field of pageant coaching.
In the year 2014, DIVA Pageants was set up by Managing Director, Anjana Mascarenhas and Marketing Director, Karl Mascarenhas. The purpose of establishing DIVA was promoting, supporting and giving care to the positive self-image by enhancing the natural beauty within.
The 1st pageant was titled “DIVA Mrs. Pune 2016” and was held at the Residency Club garnering an attendance of over 500!
Realizing Pageantry changes lives, Anjana was motivated towards making DIVA Pageants as a global brand and transforming the lives of women across India.. and the World.
Come 2019, she has flawlessly groomed several pageants and brought many glorious Crowns to our country, She is currently running 3 pageants in the country –
Mrs. Maharashtra-Empress of Maharashtra,
- Mrs. West India-Empress of West India,
- Mrs. India-Empress of Nation.
Anjana not only has developed a positive aura around herself but
also for her Pageants.
Diva’s pageantry program is designed for today’s Women – celebrating their diversity and individuality. Ladies are encouraged to grow exponentially and expand their ideas about what they want to achieve. It is a once in a lifetime opportunity to learn, to grow, to challenge yourself, engage with your community, and fight for an important cause.
Through DIVA, she wants every contestant to realize that she truly can take hold of her dreams and turn them into reality. DIVA is renowned for hosting some of the biggest pageants in Maharashtra, spreading all over India.
DIVA pageants give women the fathomable experience,
driving them to *Dare *Dream and *Dazzle, which is commendable in itself.
All in all, if you have the will and determination to achieve something you can do it and there is nothing that can stop you!