Stepping Stone- Success Story Part-1

Stepping Stone- Success Story Part-1

Beauty Pageants are the ultimate dream for any girl who has ever dreamt of being a princess because that’s what you feel like when you win a beauty pageant. One such dream was dreamt by Anjana Mascarenhas. However in the hustle bustle of her daily life duties as a corporate employees he never could be part of a beauty pageant. But as they say “The Busy Bee has no time for sorrow” , Anjana started her own Boutique in Pune by the name of DIVA and soon Anjana Mascarenhas was a renowned name amongst the affluent & social elites of Pune who were active in 90’s fashion scene.

Running a business is a task in itself and on top of that handling responsibilities of being a wife & a mother is a task even the best multitaskers tend to fail at. But Anjana was no quitter and managed to not only successfully run the business but to take it to newer heights no other Fashion designer had achieved, at least not in India where working women were still being frowned at and people hesitated from letting their daughters work.

Success Story

Karl Mascarenhas, the better half of Anjana Mascarenhaswas just the pillar of support that she needed. Karl Mascarenhashas handled senior level positions in Marketing, Business Development & Public Relations with some of India’s top Organizations such as Oberoi Group of Hotels, GTL Limited, Frankfinn Institute of Air Hostess Training, INDUS International School and Image Consulting Business Institute (ICBI) wanted his wife to participate in the Gladrags Mrs India. This proposition led her to a new problem, she needed someone to train her for the Pageant. After a lot of soul searching she realised who could better coach her than herself. Following this she did a 2 week profession course in the field of pageant coaching.

In the year 2014, DIVA Pageants was set up by Managing Director, Anjana Mascarenhas and Marketing Director, Karl Mascarenhas. The purpose of establishing DIVA was promoting, supporting and giving care to the positive self-image by enhancing the natural beauty within.

The 1st pageant was titled as “DIVA Mrs Pune 2016” and was held at the Residency Club garnering an attendance of over 500!

Realising Pageantry changes lives, Anjana was motivated towards making DIVA Pageants as a global brand and transforming the lives of women across India.. and the World.


Come 2019, she has flawlessly groomed several pageants and brought many glorious Crowns to our country, She is currently running 3 pageants in the country –

Mrs Maharashtra-Empress of Maharashtra,

  • Mrs West India-Empress of West India,
  • Mrs India-Empress of Nation.

Anjana not only has developed a positive aura around herself but also for her Pageants.
Diva’s pageantry program is designed for today’s Women – celebrating their diversity and individuality. Ladies are encouraged to grow exponentially and expand their ideas about what they want to achieve. It is a once in a lifetime opportunity to learn, to grow, to challenge yourself, engage with your community, and fight for an important cause.

Through DIVA, she wants every contestant to realize that she truly can take hold of her dreams and turn them into reality. DIVA is renowned for hosting some of the biggest pageants in Maharashtra, spreading all over India.

DIVA pageants give women the fathomable experience,

driving them to *Dare *Dream and *Dazzle, which is commendable in itself.

All in all if you have the will and determination to achieve something you can do it and there is nothing that can stop you!

Do you want to learn how to turn every adversity into a stepping stone to live the life of your dreams?

checklist for a successful startups

20 Points Checklist for a Healthy Startup

Do you want to establish your own business? Is the lack of capital and experience giving you sleepless nights? Trust me when I say it is the right time to take the first step.

You can never acquire enough money or experience to ensure venture success. I believe it is a development process. You can learn the tricks of the trade once you become a part of the business sector.

Investment and experience play a vital role to pave the path for the growth of your business. My experience highlights that you should take out time to make the necessary preparations in advance. Then you can reach a state when experience and money offer additional support. I try to help young entrepreneurs as much as I can. I suggest that they create a list of points to remember, which makes the process smooth. 

Conversing with my associates allows me to widen my knowledge horizon. Such an informative discussion with Ms. Sandeep Sagar offered vital information about startup establishment and operations. I hope these points help budding business owners to reach their goals.

Why India Needs More Startups?

The Indian market depends on the ups and downs of the international trade sector. My knowledge and experience state that it is the appropriate time to establish your startup. India offers all the resources that you require to set up and run the venture.

Healthy Startup

Even the Prime Minister of our country mentions that any business can pave the path for revenue generation. There is no shortage of educated candidates in India. However, the job market cannot cope with the high demands. Startups can provide jobs to suitable candidates. They can counter the unemployment issues with ease.

Famous startups in India attract the attention of foreign investors. They realise that the Indian market can offer them high returns. Small and medium Indian companies can widen their base with foreign investment. It also boosts the national GDP growth. I suggest that you make the necessary business policy alterations to gain foreign funding.

20 Considerations for a Successful Business

The idea that you can call big shots in your company can fill your heart with excitement. It is best to overcome the initial thrill. The road ahead is rather difficult. I suggest you put a lid on the enthusiasm and save it for the future. Here is the checklist for a successful startupsas per my professional experience.

1. Determine Whether the Plan Is Practical

My associates and I consider that the chance of business success depends on a bankable idea. If you possess a vision, then you can work to turn it into a lucrative venture. But you must ensure that the idea can generate interest among the target clients. If you do not get a positive response from the customers, the venture cannot survive for long.

2. Create a Business Strategy

best startups to work for in India

Experts often suggest that the business structure is the backbone of the agency. I nurture the same view. You may lack the skills to chalk out a sound business plan. You can consult with the business analysts. They can collect the data and create a strategy that ensures success in the market. Many famous startups in Indiaconsult with business advisors on a regular basis. 

3. Analyse Market Reports

Market research is vital, as per my experience. I suggest that every business enthusiast must opt for market research. Several independent agencies can assist you with it. The agency can organise surveys and collect data from the market. The report analysis sheds light on what the target customers want. The market assessment is important for entrepreneurs

4. Arrange Business Capital

important for entrepreneurs

Once you have a sound and watertight plan, you can take the next step. Adequate finance can help you at this stage. Business enthusiasts have access to some funds. If you do not have economic resources, you can opt for bank loans. If the banks reject your application, then my company can help you. We can raise funds and give you details of interested investors. 

5. Gather Support from Like-Minded People

I think that you must not embark on this mission alone. It may seem easy, but the truth is far from this. It is best to pitch the business plan in front of your family members and friends. They may realise the potential of the venture. If you do not get financial assistance, you will get moral support from your well-wishers. 

6. Select an Appropriate Brand Name

I think you can attract the attention of the clients with the company name. Opt for an attractive and unique brand name. It must possess the power to make the clients curious. You need to ensure that the name gives a hint to the target clients. As their interest grows, they can look for your services online. It is the best way to create a base before the launch of the company.

7. Complete the Necessary Registrations

Once you have the business plan, capital and the name, you can complete the official registrations. You must register the agency and get GST documents. You require a trade license and business PAN card. Apart from this, you need to open a bank account in the name of the company. I urge budding business owners to complete the official procedures. It reduces the chances of legal entanglements. 

8. Initiate Revenue Generation

how to become a profitable startup

Most startup owners do not have adequate money in business funds. I think that you can use every possible source to generate revenue. The money you gather will go into the business development funds. The initial months may be difficult, but you must maintain hope. A virtual search with the keywords “best startups to work for in India” offers in-depth information. 

9. Get Office Space

Most youngsters follow the online business trend. It is a good way to start a venture and save money. Once you create a client base, you need office space. I think you must not wait until then. Get a suitable office on rent in the commercial area. If you possess good bargaining skills, you can request to lower the commercial space rent. 

10. Offline Promotion

tips for successful startups

Once you tick off this from the checklist, you must focus on offline promotion. Pamphlets distribution and OFH promotions can help in information dissemination. I know that offline marketing strategies are expensive. But these advertisement modes offer target clients the necessary information. When they learn about the service you offer, they can opt for it. I suggest that you allocate a certain budget for traditional marketing. 

11. Create Robust Online Presence

Digital marketing is the latest promotional mode for small and established business owners. You can exercise control of the advertisement budget. I recommend it for those who want to maximise reach and get leads at reasonable rates. You must hire digital marketing experts to create and run your online campaigns. Apart from this, you can acquire leads from the portal and social media business profiles.

12. Good/Service Manufacture

If you want to create and maintain a wide client base, then offer the best good and service. You must contact the good or service manufactures and crack a deal. Client satisfaction also comes under the tips for successful startups. Your venture cannot stay afloat for long if you fail to make the customers happy with the goods/services. 

13. Service Delivery

If you operate an online business, you need to make the necessary arrangements to deliver the goods/services. You must form an official pack with a reputed courier company. When a client books a particular good or service, the courier company can deliver the item. You must instruct the courier company to ensure proper delivery. I recommend that you offer free delivery facilities for the clients. 

14. Hire Experienced Employees

social media business profiles

Whether you run a traditional or portal-based venture, you cannot tackle the various aspects alone. I recommend that you hire experienced professionals to assist with business operations. You can put a specific department under the expert’s charge. Many youngsters want to work in the startups as these offer the opportunity for growth. I suggest that such candidates look for the best startups to work for in India on the internet. 

15. Control Good/Service Quality

After you start your business, you must keep a close watch on the service quality. My experience highlights that most startups go wrong in this sector. Once the company becomes popular, the service quality drops. It leads to the downfall of the venture. If you want to keep it at bay, then maintain top-notch quality. 

16. Pay Attention to Product Pricing

I witnessed how good companies failed to capture the market as they went haywire with product pricing. Too high as well as too low cost can discourage potential clients. You need proper market research to figure out the rivals’ prices. If you sell the same goods/services at reasonable rates, then you can get an overwhelming response. The price of the product depends on several aspects. 

17. Monitor Business Bank Account

I know that it is rather challenging to monitor the inflow and outflow of revenue. If you do not desire to hire an accountant, then I have some tips for you. You need a separate bank account for the business. You must record income and expenditure every day. You can use specialised software that makes the task easy. You must not use money from the business development fund for personal reasons.

18. Increase Client base

I do not have a set answer for the question ‘how to become a profitable startup.’ Success is a relative term. It means different things to different individuals. If you can make your customers happy, then that is a real success. Happy clients can promote your business, and this increases your client base.

19. Tackle Criticism in a Positive Way

Not all clients may offer positive feedback. If you get negative reviews, then assess your goods and services. You can contact the clients and apologist for the inconvenience. You must ask the client about the issue. You need to work for longer hours to ensure client’s satisfaction. It not only boosts your reputation but also helps you to perfect the services. 

20. Consult with the Experts

All these can be rather complicated for young business enthusiasts. You can consult with the business experts for doubt clarification. My associates and I will be glad to point you in the correct direction.

famous startups in India

Do you require market analysis reports before a product launch? Are you looking for investors? Do you require a business mentor? If yes, then you need to contact the experts, associated with Evolvers. Apart from these facilities, business specialists can impart knowledge and help with global reach.

Sandeep Sagar

Why Is Networking Important for New Entrepreneurs

Why Is Networking Important for New Entrepreneurs?

Seasoned business-owners opine that it is rather challenging to start and run a business. You need more than a unique and bankable idea that can generate profit. You require sound business plans and capital to initiate the venture. Most young entrepreneurs overlook the importance of networking. If you lack a practical business network, you can never prosper in this competitive field. You need a comprehensive knowledge of business networking.

What Do You Mean By Business Network

If a have a creative mind and do not shy away from risks, then you can become a successful entrepreneur. Such people feel trapped in a 9 to 5 job sector. If you run your venture, then you have control over each aspect. But being successful as a start-up is not easy. You must understand the ups and downs of the commercial sector. Novice business owners must consult with established experts to gather information.

These business advisors highlight that if you have a profitable idea and business plan, you must develop a network. To create a business network, you require the assistance of other parties. They may be the investors, other business owners or your patrons. You must gain the confidence of the other parties. Then encourage them to become a part of a profitable arrangement.

The official agreement paves the path for business growth. The agreement also provides ample opportunities for financial gain for the participants. Business networking enables you to get in touch with interested candidates. You can share your venture idea with them. The entire process allows you to convert probable clients into loyal customers. So, top start-ups in India hire professionals to expand their commercial network.

Is Networking In Business Easy?

Many individuals think that it is easy to run a business if you have the basic idea and capital. It is far from the truth. Business plan and investment capital become useless if you cannot utilise these with competence. Most successful start-ups in India opt for the guidelines of a business advisor. These experts have access to investors. They can also initiate fundraiser campaigns.

They can charge a certain sum for these services. These business advisors can help you with how to build your network. A novice cannot accomplish it without the necessary expertise. You must spend sufficient time in this arena to learn the skills. Once you acquire the aptitude, you can run your business networking campaign without additional assistance. 

Perks of Networking in Business

Once you understand the meaning and purpose of business networking, you need to know its advantages. A sound commercial network for your venture can pave the path for its success. You must plan the activities with caution. Here are some benefits of networking in business.

Acquire New Contacts

The primary purpose of networkingis to get in touch with other people in the trade and commerce field. These people may help to develop your venture. Established and start-up company owners must pay attention to networking. It provides them with potential contacts. Proper networking paves the path for the global reach of your business. It ensures the better sale and higher revenue generation. 

Access to Referrals

Reach is significant for the success of your venture. Networking opens several avenues to acquire leads. Apart from direct contacts, you can also get referral leads. It increases the chances of lead conversion. The referral contacts provide proper opportunities for business expansion. 

Arrange Funds for Business

You cannot predict when you may need funds for your business. Experts suggest that business owners must form strong ties with investors. This advice for entrepreneurs can save the company during the financial crisis. Business networking is the best way to gather investor’s details. You must get as many investors as possible on your side.

what is networking in entrepreneurship

If you need money, the stockholders can pool in resources. They can also organise a fundraiser. You can utilise the cash to expand your business. When you generate profit, you can pay the shareholder a certain percentage. 

Makes the Brand Visible

Young business owners worry about the proper representation of the brand. If you desire to increase brand exposure, then business networking comes in handy. Positive image creation and more extensive brand exposure are essential advantages of networking. People want to associate with good brands. Sound business networking efforts shed light on the ethical aspects of your venture.

Get Good Partners

Once you cement your position in the business arena, it is time for diversification. You can merge with other organisations or invest in other companies. Such investments offer higher returns. You can also start a new venture with another partner. Business networking gives information about feasible options. 

Create a Brand Identity

You must keep a close watch on your rivals. Alert business owners are aware of the rivals’ activities. If you want to stay ahead of your competitors, then invest time in networking. Proper contacts can inform you about your opponent’s plans and policies. Understand what is networking in entrepreneurship for proper competition management and branding.

Stay Up-To-Date

Information is the greatest resource in the business sector. You must know the present condition of the trade and commerce fields. Be aware of the business policies that the government launches. Well-established company owners rub shoulders with high placed business officials. It is a business networking tactic. Adequate networking strategies can create favourable opportunities for your venture’s development. 

Share Knowledge

top start-ups in India

Young business owners gather knowledge from books. You require practical in-sight to tackle various issues. No manual can teach you these tips and tricks expect the seasoned players. Business networking comes in handy in such cases. People in your network share their problems and how they overcome them. It becomes a common ground to gain and disseminate information. Young entrepreneurs can utilise this knowledge to prevent financial losses. 

Solve Business-Relates Issues

A novice start-up owner may lack information about all things that entrepreneurs need to know. Young business owners do not possess the potential to prevent mishaps. If you have access to the right people, they can give practical solutions. So, work on your business networking skills. You never know when you may require someone’s assistance. 

Gain Experience

Owners of themost successful start-ups in Indiastress the importance of a strong business network. They opine that beginners can gather adequate experience if they connect with others. Investors and clients can provide potential business development inputs. The young venture owner must assess the potential of these inputs. If you implement these in a flawless manner, then it can help in business expansion. 

Boosts Confidence

Most successful start-ups in India

If you talk to seasoned business owners, you can realise that they possess immense confidence. They plan their activities in advance. It gives them time to access the risks, and they can take necessary measures. If you are a young entrepreneur, you must associate with such people. These associations can increase your confidence. Follow their footsteps, and you can become successful in your venture with proper networking.  

Tips To Build Robust Business Connections

You cannot create an impressive business network within a few months. It takes significant time as people want to join with successful ventures. You must prove the worth of your company before you gain contacts. Some companies offer special services for start-up companies. These agencies gather clients’, investors’, and advisors’ details. They create your portfolio and send it to suitable people.

Personal Contact Goes a Long Way

how to build your network

Young business owners depend on virtual platforms to gain the necessary leads. Experts point out that one-to-one personal association is ideal for business networking. Probable investors and partners can assess your potential from the body language and attitude. You also get the opportunity to identify a contact that matches your profile. When you get in touch with people in person, you can gain their trust without much hassle.

Pick Business Groups with Caution

Your association with the contacts says a lot about you and your brand. If you associate with the wrong business group, it can mar the potential of your business. You must join business groups, which benefit your company. You must start with local groups and then proceed with caution.

Use the Social Media Channels

Digital marketing strategies provide more reach and lead. It also allows you to connect with like-minded people. You can carry on business networking via social media channels. These platforms offer a more extensive reach within less time.

Travel for Networking

how to build your network

If you have a small company, then you need to travel for business and networking. Travelling to new places allows you to assess the market potential in those areas. You can also meet with local investors and distributors. They can popularise your product and create its demand. It will enhance your sales and profit. So, keep a travel bag packed at all times. Do you want to start a business? Do you require proper business guidance or investors? Do you want to form a new company with a partner? For these and any business-related requirements, you can contact the experts of Evolvers. The specialists of this agency can empower you with pertinent information. The advisors can guide you to evolve as per the requirements of the current market. 

Author :- Sandeep Sagar

4 Ways to Use Social Media Marketing for Marketing Your Business

4 Ways to Use Social Media Marketing for Marketing Your Business

Due to everyday innovations, technology now comes into our daily life through our smartphones. It is effortless to communicate and build up friendly bonding with the people around us. This approach not only helps us to maintain our social relationships but also helps the budding entrepreneurs.

The marketing teams of the reputed companies now prefer to design their strategies according to the social media platform. That is only because of the immense popularity of social media in society. Thus, it is quite alluring to study how businesses use social media for marketing purposes.

Many people believe that one should only engage in business only if they have proper back-ups. Many even feel that one should only go for family businesses to avoid any significant financial loss. Hence, many around the globe still fear from developing their beautiful ideas into a successful project.

However, that isn’t quite the right idea. Many entrepreneurs have time and again proved that you could be successful if you have the right plan. Yes, it is quite beneficial for the ones who have seniors in the family for their future businesses. But that doesn’t mean that you need to restrict yourself from developing your business plans through your creative ideas.

Money and business strategies go hand in hand. You cannot develop a plan into a flourishing business just by investing a considerable amount of money. You need proper marketing strategies for your business, along with adequate capital.

In recent times, social media have gained immense popularity for being the best platform for publicising a company. Before understanding the benefits of social media marketing, first, let us take a look at the different marketing strategies.

What Do You Mean by Social Media Marketing Strategy?

Setting up your own business is never an easy task. But, the hard work pays off when one realises the importance of self-employment. Any business requires a proper plan to promote the brand name and goods in the market. That is important as it determines the future of the company as well as its success rates.

The comprehensive plan which aims to achieve the desired marketing objectives of an organisation is known as marketing strategies. Social media marketing plans use social sites to publicise their business.

A well-devised marketing strategy forms the base of a successful marketing plan for a business. The professionals design their social media advertising strategies based on their independent study of the market. Thus, proper research is extremely crucial to plan out the best marketing strategies for your company.

how businesses use social media for marketing

An effective marketing strategy can help the organisation to utilise its resources in beneficial ways to increase their sales. They are aware of the requirements of their customers, which can help them to formulate their products well. Hence, social media marketing tactics can be entirely innovative or traditional ones depending on the particular trade.

What Are the Different Types of Marketing Strategies?

You can come across a diverse range of strategies for promoting your business. However, the two main types of marketing strategies are:

Business to Consumer (B2C) Marketing: This kind of plan refers to the tactics developed to address the requirements of the consumers directly. It involves the selling of the products and services to the customers who can ultimately increase the sales of the company. This kind of plan is beneficial for companies that sell consumer-based products like drugstores, software companies, fashion enterprises, etc. The successful start-ups in India have extensively used their social media platform for devising their B2C marketing plans.

Business to Business (B2B) Marketing: This type of promotional plan refers to selling one company’s products or services to other business organisations. Although the basic layout is the same as that of B2C marketing, yet B2B marketing has its unique ways. There are different ways to develop B2B marketing, among which the most popular one is the use of social media. For example, B2B social media marketing helps to generate potential leads for the business as well as increases their exposure.

So, now, the question arises as to how to make use of social media to advertise one’s business properly. One can quickly develop such plans if they know the basics of marketing strategies. 

How to Choose the Appropriate Social Media Marketing Strategy for Your Business?

You can get loads of options when it comes down to marketing strategies for your projects. But how to know which one will best for you? Consider the following essential points to develop the appropriate plan for your business.

  • Choose Your Target Audience: This is an essential step in formulating your marketing plan. You need to be sure of your target population to develop different strategies to reach out to them.
  • Set up Realistic Goals: The success stories of the various successful start-ups in India depict how it is beneficial to set the primary goals within realistic limits. Such goals not only help you to achieve them effectively but also motivate you to perform better.
  • Evaluate Your Target Crowd: You need to be very clear about what your audience needs and expect out of your company. So, it is vital to test the needs of the public thoroughly to set more realistic plans.
  • Know About Your Competitors: To achieve increased sales, you need to be well aware of the strategies of your competitors. You should always be at a steady pace with the publicising plans of your competitor companies.
  • Do Your Research Meticulously on Social Media Market: Research is the most vital point in developing a successful advertising strategy for a business. You need to understand the different aspects of the market, like social trends, demographics, size, etc. The more you know the needs and target of the market, the more successful you will be in devising such a plan.

Thus, proper research about the market and the target audience can help you to formulate the appropriate marketing plan for your business.

How Can Social Media Help a Business Grow?

It is quite interesting to study how one can make use of their social media accounts to advertise their trade online. Not all start-ups have enough resources to get the best advertising plans for promoting their brands. So, the online platform provides the best solution to all such promising entrepreneurs to get their start-up success.

Increase the Number of Potential Leads for Your Start-Ups

Reports suggest that more than 65% of the small scale businesses are on social networking sites to generate potential leads. An increase in the number of prospective leads can pave the way towards success for the small scale trading companies. All you have to do is develop appropriate content to attract the various niches of the consumers.

Boost Up Your Search Engine Rank

Although there are many differences in this view, yet social media can help to increase the search engine ranking of your site. Many users prefer to get a view of one’s business profile on the social media platform rather than visiting the actual website. That gives a chance to the users to get in direct contact with the company without involving any third party.

Generate Traffic for Your Site

importance of self-employment

Another advantage of using social media marketing is generating traffic towards one’s website. The marketing experts suggest using social media to drive potential traffic for the success of one’s business. Considerable traffic ensures the publicity of the company, which ultimately leads to an increase in the sales of the company.

Develop a Strong Bond with the Customers Worldwide

Another reason as to why use social media for business is to establish a secure connection with the users around the globe. Social media provides the best platform to chat and convey your messages to your customers directly. One can directly interact with their customers to know about their feedback and requirements. These ultimately can lead to the success of the company.

One can also utilise social networking sites to create a loyal follower base for their brands and products. The users generally relate to the organisations that provide them the opportunity to convey their comments directly.  Customers prefer even to share the information of such companies on social sites, which increases the popularity of the company.

Other than these, the beginners can also follow famous personalities for several marketing tips and strategies. One can also obtain business expertise for new ventures from renowned companies that have active social media accounts. One can learn various business developing ideas by following the daily posts of such companies.

Few Social Media Marketing Tips for Aspiring Entrepreneurs

Social media platforms may seem intimidating, as well as exciting during the early period of development. However, one can plan out the best marketing strategies for their trade only through continuous observation and research. Just posting about your products and services won’t fetch enough potential traffic towards your website. Instead, following the essential tips can help you to garner enough leads for your company through the social media platform.

successful start-ups in India

Choose Your Social Media Platform Wisely: There are plenty of numbers of social media sites on the internet, which might not be helpful for your trading purposes. You need to choose the appropriate online platform to communicate with the target audience of your company.

Like, if you have a travel company, then you can choose a platform that can reach avid travellers around the world. The users must be able to view your travel stories along with packages that you offer for the customers. Thus, before you undertake to decide your marketing strategies, get hold of the appropriate platform for you.

Use Appropriate Content for the Users: content is the king when it comes to online marketing of a company. You should be able to produce appropriate and valuable content regularly to keep the customers updated. A fan base can only increase effectively if the users can connect with the aims and services of the company well.

Plan the Strategies Way Before Your Work: It is beneficial to do your homework before approaching the audience. Do your research about social media marketing thoroughly to plan out the strategies well. Brainstorm and develop ideas that can reach the audience quickly and engage them in viewing information about your site.

Social Media Marketing Tips

Promote Your Products Wisely: It is easy to promote the products once you have developed a fan base on the social platform. To achieve that, you need to regularly update details of your ongoing products as well as upcoming products. This would help you to grow a sense of interest in your daily readers. As a result, the company would also be able to understand the needs of their customers.

Track Your Competitors: It is always better to keep an eye for improving your marketing strategies for the success of your business. So, track the approach used by your contemporaries and adopt the beneficial ones for your benefits.

benefits of social media

Spread Links:  Providing valuable content on your services and products are essential on the social platform. But it is also beneficial to provide links to other reliable sites through your site. This also helps the audience to enjoy related articles and content outside your website. As a result of linking to proper sites, people can develop trust over your sites. In many cases, you can also receive some links in return, which can also increase the popularity of your website.

Always Have A Professional Team To Handle Your Social Media Activity: This is an essential aspect to consider while using social media for marketing plans. This is because not everything will always turn up according to your plan. Hence, you would always require professional hands to take care of social media disasters. The mishaps at the social platforms can also negatively affect the reputation of your business. Hence, it is advisable to have a panel of professionals who can control the adverse effects of such a crisis. Having your own business will always make you understand the importance of self-employment. Once you have your start-up, you need not worry about taking orders from anyone. You can always channelize your thoughts and ideas in the way you want to. However, the start-up can be successful only if you manage to get the best marketing plans in the market.

Author:- Sandeep Sagar

How many hours should I work at a startup

How many hours should I work at a startup?

A start-up is a dream. Dreams are the unconscious preview of our conscious thoughts and beliefs. Such dreams create a smooth route towards the future we had though for our self since time immemorial. The immediate reaction is immense happiness and is filled with excitement and we are truly delighted. Delighted because it is the hint and idea of realization of dreams, the dream is sign towards fulfillment of a vision, vision is knowledge which every individual practice in the course of life. Thus, dreams are referred to as the unspoken voice of God, which push you towards fulfilling your vision and shows you the door to best door to knock at or open.

Initially, we began searching for the top startups in India. This is a source of inspiration, motivation, reading the story of the inception of the startup, reading the history of the management of the company, reading about the company products, resource sources (which is highly confidential) and their hours of operation. This gives the hint of how many hours should entrepreneurs work for success of an enterprise. The information boosts the owner or the managing director to fully put their blood and sweat in the smooth, effective functioning of the enterprise.

The first step is when trying to get your business off the ground, the pressure to succeed by spending long days at the office can feel necessary, especially if your co-founders are putting in 40-80 hours a work week. Still the idea of burning out is hugely prevalent and can have you wondering if you’ll actually make it to see your business take flight. Experienced in the field say you should ignore the number of hours you’re putting in, and instead focus on what needs to get done.

top startups in india


Generally, what happens a lot of times in startups is that we feel like we must do everything previously, instead of deciding what are the priorities and the true road map with milestones that need to be done in an x amount of time.

Leaders of an organization also need to realize that they’re setting a precedent for their co-workers. If a founder or chief executive officer is working more than 60 or more hours a week, then their staff will probably feel they should be putting in the same amount of time at the office. All these efforts make working at a start-up worth it.

If you are a leader that’s working for continuous hours, that’s sacrificing all other things personal life, physical conditioning, their nutrition, their basic hierarchy of needs to just make it count on the job. Your team is going to do that as well and you can expect that you’re going to end up with burnout on the team, and that’s going to hurt you more than it’s going to help you.

The shareholders, co-founder and CEO of many leading companies, doesn’t count the number of hours working, but rather focuses on whether they are being effective in their work. The same goes for the employees working in the company at the cloud based accounting software service or company accounting software. The question asked is whether they are they getting the things expected of them done, and are they excellent on the time frame the startup looking for? That’s what matters.

Leading CEO’s also makes sure for themselves and their employees to unplug from work so that the can recharge. They do not think about work from the last working day to Sunday late night. If they and the CEO get that period to kind of recharge, it enables them to be available throughout the week, without excuses.

Do not stress on of asking how many hours one should work in a week, experts in business and management leaders suggests co-founders should ask themselves: “What is the work that needs to be done and how long does it take to get that work completed?” By prioritizing and having the discipline to say “no” to those things that don’t need to be completed immediately, they say, an organization’s leader will realize that they can get the imperative things done without working 100 hours a week. This step is accuracy and diligence in working.

startup work life balan

They conclude it by stating that, this is how a start-up and entrepreneurs work. They further say, this procedure of working increases the revenue and start-up growth. The finish the argument by stating; ‘no play and all work makes a Paul a dull fellow.’

The points which hold serious importance are regarding investing money and ideal working hours for startup.This step is directly related with the functioning of startup for beginners. These beginners then begin looking or talking to experts about how many hours should an enterprise work or function for getting desired results. The market research, which was the first step helped them figure the required working hours of top startups in India. Point to be remembered, in hunt for a good future of the start-up, one must not ignore the present which will help them in investing the right hours to adapt to startup work life balance.

ideal working hours for startups

They must embrace the present because it is route to a good fortune, which is main goal behind the start-up, besides always concentrating on how many hours to invest in an hour. Next step for start-up requires foresight, which is achieved by spending regular hours in working by team of members who are consistent and are proficient because of their never giving up attitude with eagerness, hunger to learn and achieve more. These individuals or team of individuals running the startup are normal looking people like any person, but there for ideas, application and intelligence make them stand out many. They are the CEO or founder many successful business startups in India.

They are successful because of their unwavering hunger and demand towards capturing their dreams with their devotedness to spend long working hours in running of startup. They do not believe in giving up and settling for anything less than their goals. Another very important quality they own is their efficiency and discipline which is a necessity for error free working of startup. Their belief is strong and the efforts towards fulfilling the dream are even stronger. All this happened because they believed in their dreams and at the same time are willing to sacrifice anything to procure it, which is commendable.

They believe in their dreams, have confidence in themselves, their efforts and the source of funding.  They did not allow their week points to disturb and disrupt their aspirations, this is again achieved by spending long hours in working of the startup. This clearly indicates that their dreams are/were more powerful, the effort was great, stronger in comparison to the fear of failing. They do not believe in procrastination by dedicating the right amount of time in working of startup. They are diligent and understand the importance of the value of the term, conditions and responsibilities which are associated with the startup.

Learning about startup work life balance is the first step towards gaining experience of working in a startup. These steps are the essential step of learning about the above-mentioned elements, which are closely linked with the peaceful operation of a startup. These are steps which later provide clear picture to how many should a person work in a startup.

how many hours do entrepreneurs work


These are the answers to working hours and strategy of top start-up in India. They also answer on how many hours should an entrepreneur work.Instead of asking how many hours one should work in a start-up, they should ask themselves: “What is the work that needs to be done and how long does it take to get that work completed?” By prioritizing and having the discipline to say “no” to those things that don’t need to be completed immediately. These surely are the necessary requirements that will guide to how many hours to work in a start-up.