4 Ways to Use Social Media Marketing for Marketing Your Business

4 Ways to Use Social Media Marketing for Marketing Your Business

Due to everyday innovations, technology now comes into our daily life through our smartphones. It is effortless to communicate and build up friendly bonding with the people around us. This approach not only helps us to maintain our social relationships but also helps the budding entrepreneurs.

The marketing teams of the reputed companies now prefer to design their strategies according to the social media platform. That is only because of the immense popularity of social media in society. Thus, it is quite alluring to study how businesses use social media for marketing purposes.

Many people believe that one should only engage in business only if they have proper back-ups. Many even feel that one should only go for family businesses to avoid any significant financial loss. Hence, many around the globe still fear from developing their beautiful ideas into a successful project.

However, that isn’t quite the right idea. Many entrepreneurs have time and again proved that you could be successful if you have the right plan. Yes, it is quite beneficial for the ones who have seniors in the family for their future businesses. But that doesn’t mean that you need to restrict yourself from developing your business plans through your creative ideas.

Money and business strategies go hand in hand. You cannot develop a plan into a flourishing business just by investing a considerable amount of money. You need proper marketing strategies for your business, along with adequate capital.

In recent times, social media have gained immense popularity for being the best platform for publicising a company. Before understanding the benefits of social media marketing, first, let us take a look at the different marketing strategies.

What Do You Mean by Social Media Marketing Strategy?

Setting up your own business is never an easy task. But, the hard work pays off when one realises the importance of self-employment. Any business requires a proper plan to promote the brand name and goods in the market. That is important as it determines the future of the company as well as its success rates.

The comprehensive plan which aims to achieve the desired marketing objectives of an organisation is known as marketing strategies. Social media marketing plans use social sites to publicise their business.

A well-devised marketing strategy forms the base of a successful marketing plan for a business. The professionals design their social media advertising strategies based on their independent study of the market. Thus, proper research is extremely crucial to plan out the best marketing strategies for your company.

how businesses use social media for marketing

An effective marketing strategy can help the organisation to utilise its resources in beneficial ways to increase their sales. They are aware of the requirements of their customers, which can help them to formulate their products well. Hence, social media marketing tactics can be entirely innovative or traditional ones depending on the particular trade.

What Are the Different Types of Marketing Strategies?

You can come across a diverse range of strategies for promoting your business. However, the two main types of marketing strategies are:

Business to Consumer (B2C) Marketing: This kind of plan refers to the tactics developed to address the requirements of the consumers directly. It involves the selling of the products and services to the customers who can ultimately increase the sales of the company. This kind of plan is beneficial for companies that sell consumer-based products like drugstores, software companies, fashion enterprises, etc. The successful start-ups in India have extensively used their social media platform for devising their B2C marketing plans.

Business to Business (B2B) Marketing: This type of promotional plan refers to selling one company’s products or services to other business organisations. Although the basic layout is the same as that of B2C marketing, yet B2B marketing has its unique ways. There are different ways to develop B2B marketing, among which the most popular one is the use of social media. For example, B2B social media marketing helps to generate potential leads for the business as well as increases their exposure.

So, now, the question arises as to how to make use of social media to advertise one’s business properly. One can quickly develop such plans if they know the basics of marketing strategies. 

How to Choose the Appropriate Social Media Marketing Strategy for Your Business?

You can get loads of options when it comes down to marketing strategies for your projects. But how to know which one will best for you? Consider the following essential points to develop the appropriate plan for your business.

  • Choose Your Target Audience: This is an essential step in formulating your marketing plan. You need to be sure of your target population to develop different strategies to reach out to them.
  • Set up Realistic Goals: The success stories of the various successful start-ups in India depict how it is beneficial to set the primary goals within realistic limits. Such goals not only help you to achieve them effectively but also motivate you to perform better.
  • Evaluate Your Target Crowd: You need to be very clear about what your audience needs and expect out of your company. So, it is vital to test the needs of the public thoroughly to set more realistic plans.
  • Know About Your Competitors: To achieve increased sales, you need to be well aware of the strategies of your competitors. You should always be at a steady pace with the publicising plans of your competitor companies.
  • Do Your Research Meticulously on Social Media Market: Research is the most vital point in developing a successful advertising strategy for a business. You need to understand the different aspects of the market, like social trends, demographics, size, etc. The more you know the needs and target of the market, the more successful you will be in devising such a plan.

Thus, proper research about the market and the target audience can help you to formulate the appropriate marketing plan for your business.

How Can Social Media Help a Business Grow?

It is quite interesting to study how one can make use of their social media accounts to advertise their trade online. Not all start-ups have enough resources to get the best advertising plans for promoting their brands. So, the online platform provides the best solution to all such promising entrepreneurs to get their start-up success.

Increase the Number of Potential Leads for Your Start-Ups

Reports suggest that more than 65% of the small scale businesses are on social networking sites to generate potential leads. An increase in the number of prospective leads can pave the way towards success for the small scale trading companies. All you have to do is develop appropriate content to attract the various niches of the consumers.

Boost Up Your Search Engine Rank

Although there are many differences in this view, yet social media can help to increase the search engine ranking of your site. Many users prefer to get a view of one’s business profile on the social media platform rather than visiting the actual website. That gives a chance to the users to get in direct contact with the company without involving any third party.

Generate Traffic for Your Site

importance of self-employment

Another advantage of using social media marketing is generating traffic towards one’s website. The marketing experts suggest using social media to drive potential traffic for the success of one’s business. Considerable traffic ensures the publicity of the company, which ultimately leads to an increase in the sales of the company.

Develop a Strong Bond with the Customers Worldwide

Another reason as to why use social media for business is to establish a secure connection with the users around the globe. Social media provides the best platform to chat and convey your messages to your customers directly. One can directly interact with their customers to know about their feedback and requirements. These ultimately can lead to the success of the company.

One can also utilise social networking sites to create a loyal follower base for their brands and products. The users generally relate to the organisations that provide them the opportunity to convey their comments directly.  Customers prefer even to share the information of such companies on social sites, which increases the popularity of the company.

Other than these, the beginners can also follow famous personalities for several marketing tips and strategies. One can also obtain business expertise for new ventures from renowned companies that have active social media accounts. One can learn various business developing ideas by following the daily posts of such companies.

Few Social Media Marketing Tips for Aspiring Entrepreneurs

Social media platforms may seem intimidating, as well as exciting during the early period of development. However, one can plan out the best marketing strategies for their trade only through continuous observation and research. Just posting about your products and services won’t fetch enough potential traffic towards your website. Instead, following the essential tips can help you to garner enough leads for your company through the social media platform.

successful start-ups in India

Choose Your Social Media Platform Wisely: There are plenty of numbers of social media sites on the internet, which might not be helpful for your trading purposes. You need to choose the appropriate online platform to communicate with the target audience of your company.

Like, if you have a travel company, then you can choose a platform that can reach avid travellers around the world. The users must be able to view your travel stories along with packages that you offer for the customers. Thus, before you undertake to decide your marketing strategies, get hold of the appropriate platform for you.

Use Appropriate Content for the Users: content is the king when it comes to online marketing of a company. You should be able to produce appropriate and valuable content regularly to keep the customers updated. A fan base can only increase effectively if the users can connect with the aims and services of the company well.

Plan the Strategies Way Before Your Work: It is beneficial to do your homework before approaching the audience. Do your research about social media marketing thoroughly to plan out the strategies well. Brainstorm and develop ideas that can reach the audience quickly and engage them in viewing information about your site.

Social Media Marketing Tips

Promote Your Products Wisely: It is easy to promote the products once you have developed a fan base on the social platform. To achieve that, you need to regularly update details of your ongoing products as well as upcoming products. This would help you to grow a sense of interest in your daily readers. As a result, the company would also be able to understand the needs of their customers.

Track Your Competitors: It is always better to keep an eye for improving your marketing strategies for the success of your business. So, track the approach used by your contemporaries and adopt the beneficial ones for your benefits.

benefits of social media

Spread Links:  Providing valuable content on your services and products are essential on the social platform. But it is also beneficial to provide links to other reliable sites through your site. This also helps the audience to enjoy related articles and content outside your website. As a result of linking to proper sites, people can develop trust over your sites. In many cases, you can also receive some links in return, which can also increase the popularity of your website.

Always Have A Professional Team To Handle Your Social Media Activity: This is an essential aspect to consider while using social media for marketing plans. This is because not everything will always turn up according to your plan. Hence, you would always require professional hands to take care of social media disasters. The mishaps at the social platforms can also negatively affect the reputation of your business. Hence, it is advisable to have a panel of professionals who can control the adverse effects of such a crisis. Having your own business will always make you understand the importance of self-employment. Once you have your start-up, you need not worry about taking orders from anyone. You can always channelize your thoughts and ideas in the way you want to. However, the start-up can be successful only if you manage to get the best marketing plans in the market.

Author:- Sandeep Sagar

How many hours should I work at a startup

How many hours should I work at a startup?

A start-up is a dream. Dreams are the unconscious preview of our conscious thoughts and beliefs. Such dreams create a smooth route towards the future we had though for our self since time immemorial. The immediate reaction is immense happiness and is filled with excitement and we are truly delighted. Delighted because it is the hint and idea of realization of dreams, the dream is sign towards fulfillment of a vision, vision is knowledge which every individual practice in the course of life. Thus, dreams are referred to as the unspoken voice of God, which push you towards fulfilling your vision and shows you the door to best door to knock at or open.

Initially, we began searching for the top startups in India. This is a source of inspiration, motivation, reading the story of the inception of the startup, reading the history of the management of the company, reading about the company products, resource sources (which is highly confidential) and their hours of operation. This gives the hint of how many hours should entrepreneurs work for success of an enterprise. The information boosts the owner or the managing director to fully put their blood and sweat in the smooth, effective functioning of the enterprise.

The first step is when trying to get your business off the ground, the pressure to succeed by spending long days at the office can feel necessary, especially if your co-founders are putting in 40-80 hours a work week. Still the idea of burning out is hugely prevalent and can have you wondering if you’ll actually make it to see your business take flight. Experienced in the field say you should ignore the number of hours you’re putting in, and instead focus on what needs to get done.

top startups in india

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Generally, what happens a lot of times in startups is that we feel like we must do everything previously, instead of deciding what are the priorities and the true road map with milestones that need to be done in an x amount of time.

Leaders of an organization also need to realize that they’re setting a precedent for their co-workers. If a founder or chief executive officer is working more than 60 or more hours a week, then their staff will probably feel they should be putting in the same amount of time at the office. All these efforts make working at a start-up worth it.

If you are a leader that’s working for continuous hours, that’s sacrificing all other things personal life, physical conditioning, their nutrition, their basic hierarchy of needs to just make it count on the job. Your team is going to do that as well and you can expect that you’re going to end up with burnout on the team, and that’s going to hurt you more than it’s going to help you.

The shareholders, co-founder and CEO of many leading companies, doesn’t count the number of hours working, but rather focuses on whether they are being effective in their work. The same goes for the employees working in the company at the cloud based accounting software service or company accounting software. The question asked is whether they are they getting the things expected of them done, and are they excellent on the time frame the startup looking for? That’s what matters.

Leading CEO’s also makes sure for themselves and their employees to unplug from work so that the can recharge. They do not think about work from the last working day to Sunday late night. If they and the CEO get that period to kind of recharge, it enables them to be available throughout the week, without excuses.

Do not stress on of asking how many hours one should work in a week, experts in business and management leaders suggests co-founders should ask themselves: “What is the work that needs to be done and how long does it take to get that work completed?” By prioritizing and having the discipline to say “no” to those things that don’t need to be completed immediately, they say, an organization’s leader will realize that they can get the imperative things done without working 100 hours a week. This step is accuracy and diligence in working.

startup work life balan

They conclude it by stating that, this is how a start-up and entrepreneurs work. They further say, this procedure of working increases the revenue and start-up growth. The finish the argument by stating; ‘no play and all work makes a Paul a dull fellow.’

The points which hold serious importance are regarding investing money and ideal working hours for startup.This step is directly related with the functioning of startup for beginners. These beginners then begin looking or talking to experts about how many hours should an enterprise work or function for getting desired results. The market research, which was the first step helped them figure the required working hours of top startups in India. Point to be remembered, in hunt for a good future of the start-up, one must not ignore the present which will help them in investing the right hours to adapt to startup work life balance.

ideal working hours for startups

They must embrace the present because it is route to a good fortune, which is main goal behind the start-up, besides always concentrating on how many hours to invest in an hour. Next step for start-up requires foresight, which is achieved by spending regular hours in working by team of members who are consistent and are proficient because of their never giving up attitude with eagerness, hunger to learn and achieve more. These individuals or team of individuals running the startup are normal looking people like any person, but there for ideas, application and intelligence make them stand out many. They are the CEO or founder many successful business startups in India.

They are successful because of their unwavering hunger and demand towards capturing their dreams with their devotedness to spend long working hours in running of startup. They do not believe in giving up and settling for anything less than their goals. Another very important quality they own is their efficiency and discipline which is a necessity for error free working of startup. Their belief is strong and the efforts towards fulfilling the dream are even stronger. All this happened because they believed in their dreams and at the same time are willing to sacrifice anything to procure it, which is commendable.

They believe in their dreams, have confidence in themselves, their efforts and the source of funding.  They did not allow their week points to disturb and disrupt their aspirations, this is again achieved by spending long hours in working of the startup. This clearly indicates that their dreams are/were more powerful, the effort was great, stronger in comparison to the fear of failing. They do not believe in procrastination by dedicating the right amount of time in working of startup. They are diligent and understand the importance of the value of the term, conditions and responsibilities which are associated with the startup.

Learning about startup work life balance is the first step towards gaining experience of working in a startup. These steps are the essential step of learning about the above-mentioned elements, which are closely linked with the peaceful operation of a startup. These are steps which later provide clear picture to how many should a person work in a startup.

how many hours do entrepreneurs work

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These are the answers to working hours and strategy of top start-up in India. They also answer on how many hours should an entrepreneur work.Instead of asking how many hours one should work in a start-up, they should ask themselves: “What is the work that needs to be done and how long does it take to get that work completed?” By prioritizing and having the discipline to say “no” to those things that don’t need to be completed immediately. These surely are the necessary requirements that will guide to how many hours to work in a start-up.

How much money should you invest in your startup

How much money should you invest in your startup?

A is a dream. Dreams are the unconscious illustrations of our conscious thoughts and beliefs. Such dreams create a pathway towards the future we had though for our self. The immediate reaction is filled with excitement, and we are immensely joyous within. The joy of realization of dreams, the dream is sign towards fulfillment of the same. Dreams are referred to as the unspoken voice of God.

The next step, after calming ourselves, we start looking for successful start-ups in India and begin googling for times, famous entrepreneurs in India. This step is called motivational step which involves reading their blogs, articles about their struggle (related with investment or sources of investment, business platform (whether online or offline), doing a thorough market research, finding the right partners for the best support and finding the best mentor for guidance at any given time), success stories, statements given by the CEO or management director defining their strategies and exploring about their future clients, which brief us about the demand of the market.

Th second point holds grave importance because it is regarding investing money. This step is related with investment for beginners. These investors then begin searching for investment for a startup in India and the procedure involved for accessing government funding for startups. The market research in the first step helps them locate where to invest the money to get good returns in future. In hunt for a good future of the start-up, they must ignore the present which help them in getting funding for the start-up. The present is route to a good fortune, which is main goal behind the start-up. The third step for start-up requires foresight, team of consistent members who are persistent and are proficient because of their never giving up attitude with eagerness, hunger to learn and achieve more. These individuals or team of individuals are normal looking people like us, but there for ideas, application and perception make them stand out many. They are the CEO or founder many successful business and food startups in India. They are successful because of their unwavering hunger and demand towards capturing their dreams. They do not believe in giving up and settling for nothing less than their goals.

Another very important quality they own is their efficiency and discipline which is a necessity towards chasing dreams. Their belief is strong and the efforts towards fulfilling the dream is even stronger, this was because they believed in their dreams and at the same time are willing to sacrifice anything to procure it, which is commendable. They believe in their dreams, have confidence in themselves, efforts and the source of funding.  They did not allow their vulnerability to hang and disrupt their aspirations. This clearly indicates that their dreams are/were more powerful, the effort was great, stronger in comparison to the fear of failing, failing towards procuring funds They do not believe in procrastination. They are diligent and understand the importance of the value of the term, conditions and responsibilities which are associated with finding investment, location and employees.

Best startups with SaaS (software as a service); companies in India (list of startups in India

start-up

Primarily, SaaS or Software as a service is a model in which customers get access to applications hosted by a third-party provider over the internet. It has been made possible by the advances in cloud computing.Customers can also integrate SaaS applications with other software using APIs. In fact, many businesses write their own software tools and then integrate it with the SaaS solution. This allows them to have more customizations. The applications cover a wide range of departments and business processes ranging from email, customer relationship management (CRM), financial management, human resource management (HRM), billing, sales management, team collaboration, and productivity.

1. Freshdesk: it is one of the most popular B2B (Business to Business) SaaS startups to come out of India. In 8 years, they have managed to garner quite a reputation across the globe, especially in the United States.Freshdesk enables companies to provide improved customer support by bringing various support channels on one software. These include email, phone, social media, websites, and mobile apps. Founded by Girish Mathrubootham and Shan Krishnasamy in 2010, Freshdesk has come quite a long way. Today, Freshdesk has more than 50,000 customers all over the globe.

These include well-renowned brands like Honda, 3M, Hugo Boss, The Atlantic, University of Pennsylvania and Petronas. It has a team of 500+ employees based in Chennai and San Francisco and is backed by high-profile venture capital firms including Tiger Global, Accel Partners, and Google Capital.

2. InMobi: This is one of the rarity in the Indian startup scene. It’s a profitable unicorn. This B2B SaaS startup focusses on providing cloud-based intelligent mobile platforms for enterprise marketers. It was founded by Naveen Tewari, Abhay Singhal, Amit Gupta, and Mohit Saxena back in 2007 and was known as Mkhoj in its initial avatar. Initially, it was an SMS-based search and monetization business. It was only in 2009 that it pivoted to InMobi with a vision to change how advertisements are seen on mobile devices, in India.

3. Hotelogix: This was founded back in 2008 by Aditya Sanghi and Prabhash Bhatnagar. It’s a cloud-based SaaS software that works as a property management system for hotels. It enables hotels to efficiently manage a variety of functions including housekeeping, restaurant operations, and front-desk operations. Hotelogix targets budget and mid-market hotels as well as larger hotel chains, boutique hotels, B&Bs, and serviced apartments.The company has clients in over 100 countries including in the UK, the US, Australia, Thailand, Philippines, and Singapore.

4. Capillary Technologies: Capillary Technologies is a B2B SaaS startup that enables retailers to engage with customers using a number of channels including in-store, mobile, and social. It was founded back in 2008 by Aneesh Reddy, Krishna Mehra, and Ajay Modani.Capillary Technologies provides an entire suite of products for retailers to engage with their customers. The idea is to integrate online(social and mobile) experiences into any point of sale device.It has operations in several developed nations including the United States, the UK, South Africa, and Singapore and has several well-renowned brands among its customers which include Pizza Hut, Peter England, Puma, Nike, and Marks & Spencer.

  • Conclusion:

On money to be invested in a start-up depends on the strength of the start-up. This also varies on how the face behind the start-up plans to run it.  It further depends on the promotions, advertisements and campaigns to influence its growth. The greater the growth, the greater the investment and all accumulated gives higher revenue. Higher revenue is directly related with more investment.

most important business skills

5 most important skills a new entrepreneur should acquire

A startup is a dream of an entrepreneur, where he/she plays various roles, from being a founder to even a laborer. The famous, renowned and most successful startups in India have seen their entrepreneur playing various roles. Starting from the most essential skills required for a startup to function adequately. This process is known as the will and hunger to grow, from a founder to an entrepreneur. This is not something be ashamed of, but it is the fire which continue to burn in them. This helps them to acquire most important business skills, which further aids them in propelling. As mentioned above, about the various roles an entrepreneur plays to succeed. it is these roles, that keep him grounded and keep on the track to achieving success.

Different roles of an entrepreneur

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The role of an owner of an Organization as a member who has purchased the subscription. This role further gives them benefits which includes buying, upgrading, downgrading and cancelling the subscriptions, modifying product access privileges, inviting and removing members from an Organization, and changing member roles. An organization may have different number of owners, which is mentioned in the contract.

An admin of an Organization is a member that has privileges which include modifying product access privileges for other members, inviting and removing members from an Organization and changing member roles. An Organization can have more than one admin.

An entrepreneur refers to an entrepreneurship, which involves the creation of organizations. The process of becoming an entrepreneur begins which the creating of an organization, as mentioned above. Therefore, an entrepreneur is a person who sets up a business or businesses, taking on financial risks in the hope of profit.

Being brief, an entrepreneur is a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so. … And let’s not forget the “entrepreneurial tendencies” people can have without owning a business,  that many companies today look for in the people they hire.

Entrepreneurial skills or successful startup skills of a startup founder

Fearless — You know that pit you feel in your stomach when you’re about to do something risky? Entrepreneurs embrace the same feeling because they trust their instincts that benefits outweigh the risks. This does not mean that we do not feel fear. It means that despite our fears, we move forward and take calculated risks.

Instinctual — Entrepreneurs rely on their instincts when moving forward with an idea. If we feel strongly that it is something the market needs, it’s very likely that we will trust our gut and go with it, no matter what the naysayers say.

Empathetic — The best entrepreneurial leaders are empathetic and authentic, allowing room for others’ perspectives, even if they are different than their own. They are great networkers and promoters. Empathy allows them to hear others, and by doing so, they fill gaps in their own knowledge and build relationships.

essential skills for startups

Passionate — Many entrepreneurs are driven by pure passion. Startup/entrepreneur founders often begin their businesses in fields of their expertise or interest. They put our hearts into it, and this passion fuels the enormous energy that is required to run a business. When entrepreneurs pursue their passions with purpose, diligence and intention the chances are good they’ll succeed.

Visionary — Successful entrepreneurs are creative thinkers with vision. They may see opportunities before others do and move forward to capitalize on them. We look for what’s around the corner, anticipating needs and finding solutions that serve others.

famous entrepreneurs in india

Analytical — The best entrepreneurs do not rely solely on gut instinct. We use data to prove that our instincts are correct. Market research, testing, sampling, surveys — just a few of the tools we use to gather information about the market and idea before we invest too heavily.

Confident — The best entrepreneurs know themselves well. Their strengths and weaknesses pay for their strengths and endurance. Wherever there is weakness, they find experts who excel and delegate tasks. This confidence allows them to make thousands of decisions that affect the viability of the business and enables them to lead their teams.

Adaptable — If there’s one thing that is constant, it’s changes. Surprises are around every corner. Entrepreneurs expect the unexpected. This enables them to keep calm in the chaos. Acceptance towards flexibility and adapt to a constantly changing marketplace is key.

Persistent & Focused — Even if you lack some of these qualities, as long as you have persistence, it may tip the scales. There will be stumbling blocks as you build a business. Successful entrepreneurs are determined, maneuvering around obstacles and creating new paths. They don’t give up, and that is why they succeed. Successful startup founders need to be laser-focused in order to make their businesses flourish. The expedition for constant growth and excellence is a full-time job, which is why having a startup as a side hustle is extra challenging. We avoid distractions. In addition to our time and money, we give our sweat, blood and tears in order to make our startups successful.

what skills does an entrepreneur need

Resilient — Resilience allows you to experience adversity and overcome it. Being able to bounce back from setbacks is perhaps the most vital skill to be a successful entrepreneur. Failure is a part of every activity; no-one learns without failure; it is often the best way to learn. It’s what you do after the failure that makes all the difference.

Conclusion

The successful startup in India, are amongst the best when compared with various startups in India. The brain behind them are mentioned as the known and famous entrepreneurs in India. Such entrepreneurs lay the base for developing India, with their different thinking and choosing the right platform to push their startup idea and taking to newer heights. They have perseverance with openness and the capability of taking risk. This quality encourages and facilitate them to their goals.

successful startups in india

Edtech Startups – Latest Trending Startup

The earth comprises of innumerable human being, each human being differs from the other and has unique and innovative ideas. Many times, the idea might be the same but the planning, organizing/organization of the plan and its implementation and management is totally different from the other. These ideas and plans are popularly termed as startups. Startups make a visible and comprehensive sector of growing India, which are most recent, popular and successful startups in India.

The most common fact or phenomenon about startup is the initiation, which started with an idea. An idea, the organizers or team believed would have a visible impact.  These peoples are the new and much appreciated entrepreneurs of India, who deserve respect because they had the courage and wisdom to follow their dreams, during the prime of their life.

Mumbai or Bengaluru might be termed as the technology hub of India, but Delhi NCR (National Capital Region) is now home to over 5000-10000 startups and continues to lead the race by all stats. A recent report by Jefferies, an equity research firm revealed that in the year of 2017, $3.5 Bn was invested in the first half and $2.5 Bn throughout the rest of the year in the startup in the Delhi NCR ecosystem.

The capital city of the country has been able to give an output of $2.8 Bn of funding only during the first half of the previous financial year which was a bit more than above mentioned states which stood at $1.8 Bn. As per the last decade, the startup revolution has been able to change the minds of professionals and heirs to move from the comfort of their steady jobs and start something of their own. The uniqueness of the startup lies in the power of attempt.

Best tech and recent successful startup in India:

These startups, fastest growing businesses are the reasons behind India development and emergence as a superpower.

  • Toppr: Toppr is an e-learning. It promotes learning app for classes 5th to 12th this iTutor is a platform designed to help students ace the cut throat competition of today. Toppr is the app to personalize learning to suits to the individual needs. It is also students to prepare for competitive exams; IIT JEE Main, IIT JEE Advanced, NEET, AIIMS, UPSEE (UPTU), BITSAT, COMEDK, MH-CET, TS-EAMCET, AP-EAMCET, WBJEE, VITEEE and AFMC.
  • Vendantu:  It is an interactive learning platform. with 1Million+ LIVE learning hours & 2.2 Million+ enrolled students from 30+ different countries. We provide personalized learning experience to students of CBSE, ICSE, State Board students from Class 6-12 through extensive courses which are designed and taught by India’s most experienced & renowned teachers. The name of the founders is Saurabh Saxena, Vamsi Krishna, Pulkit Jain, Anand Prakash with its headquarters in Bengaluru.
  • Unacademy:  It is another e-learning app. It is an educational technology company based in Bangalore, India. Started in 2015. It also helps the individual in preparing for various competitive examinations. Unacademy, give access to online education in India. Unacademy educators consist of either students who have cleared various exams or mentors who have teaching experience.Roman Saini, Hemesh Singh, Gaurav Munjal are the founders of this e-learning app, with its headquarters in Delhi.Unacademy, has recorded six time growth in it revenue since its inception in 2015.
  • Byju’s : The founder of the leading EdTech startup is Byju Raveendran, . headed by “Think and Learn Pvt Ltd.” which is based in Bangalore, Karnataka.It’s is an ed-tech (Educational Technology) and online tutoring firm. Byju simply operates via a mobile application (available for iOS and Android) and serves educational content to school students from class 4-12.It prepares student for many competitive exams like: IAS, IIT-JEE, CAT, CLAT and various other streams.Byju’s is all set to conquer Indian education sector as it has started to invest heavily in marketing and promotional efforts. PS: SRK i.e. Shahrukh Khan is the brand ambassador for Byju’s.
  • Swiggy: Food tech gained a lot of traction in 2017-18. Here we are talking about the pre-imagined startups operating in food-tech. Swiggy is an online food ordering and delivery service operating from Bangalore, Karnataka.It was founded in 2014 by Sriharsha Majety, Nandan Reddy and Rahul Jaimini. It is headed by Vishal Bhatia as it; s CEO (Chief Executive Officer).Swiggy is operated by Bundl Technologies Pvt Ltd. It operates in more than 25 cities across India and covers most of the metropolitans. It operates in what’s called the food-tech industry (Technology-based startups involved in the food sector).
  • It simply acts as a medium to order food and does not play a role in the making of food that is served to the customers. Practically and essentially more focused on the Logistics of food delivery and maintenance of a Platform (a mobile app or a website) where all nearby restaurants and food joints are listed dynamically to provide customers single app to serve their hunger needs. Swiggy competes with many rivals in 2019 like Zomato, UberEATS and FoodPanda. It has has been recently spending a lot on its marketing activities especially in the Indian YouTube space, as they are able to direct their prospective customers directly there Most of these food-tech companies are in the Infancy, cash burn and customer acquisition stage with significant discounts and offers.
  • Amazon Kindle: This is a device which is worth more 100%, if you love reading.It is one of most used e-reader, which protects your eyes from glare as it is designed for reading. In-built dictionary and bookmark are tools to beautify your reading experience.This e-readers enables you to carry up to 10,000 books in your pocket, a library on the go. It encourages you to learn more, helps you to learn new words and their meanings.
  • Zomato: It is an Indian Multinational food ordering and delivery service much like Swiggy. Pankaj Chaddah and Deepinder Goyal found it 2008 by  . It is is more focused on Restaurant search and has larger availability of restaurants to order food from.Zomato also operates on a much larger scale than Swiggy, which operates only in India, and currently operates in 24 countries. Itoprates and functions in India, Italy,South Africa,United Kingdom, Canada,Turkey, Phillipines, Brazil, United Arab Emirates, Sri Lanka, Qatar,United States, Australia and New Zealand.
  • Ola and Uber: These both are Indian transportation companies offering individual ride, as well as ride sharing services in India. These both widely acknowledged transportation services, has recently entered delivering food, offering incredible discount in both spheres. Ola taxi services, currently has its headquarters in Bangalore, with a revenue of approx. 2.5 crores and operates in 15 cities including Delhi, Mumbai, Bengaluru, etc.
  • The CEO are Bhavish Gggarwal and Ankit Bhati. Uber is an American transportation company with its headquarters in San Francisco, United States. Uber has its in India, Gurgaon, Haryana. The company has shown increase in its revenue despite increase in its total expenses over the same period. Both companies are in neck-to-neck competition since their inception, in every field be it food or transportation.
  • Creed: Kunal Shah, the owner has come back, after staying low for almost 3 years. After successful exit from Freecharge, his mobile recharge and payments venture, which got sold to Snapdeal for $450 M (approx₹3200 Crore) in April 2015.Cred is a financial platform which seeks to reward high credit worthiness consumers via it’s partners. Every time you make bill payments, buy stuff from your Credit Card, Cred rewards you with some points, (Currently 1 point = ₹1), and the consumer is able to use that credit to reimburse it the form of using services from partnered platforms like Airbnb, Urban Ladder, Bookmyshow etc.Also, Cred has secured its initial round of financing with about $25 M (approx₹177 Crore) from Sequoia Capital, Ribbit Capital, Apoletto and few other HNIs.It is operated by “Dreamplug Technologies Pvt Ltd”.
  • Khan academy: it is well known non-profit education organization started by Mr. Salman Khan in the year 2007, with its headquarters located in Mountain View, California .It offers more than 10000 videos, relating to all subjects with the aim to Build strong conceptual understanding. It also focuses for build a strong base for your boards, CAT, GMAT, IIT-JEE and other exam which includes studying with for exams with quizzes and unit tests. The sole goal is strictly limited to education. It is how one finds success in business.
  • Kids Spelling Learning: kids and their silly spelling errors, have always been a question of big concern for parents regarding their growth as a student. Not anymore, this application is directly connected to manage this issue always bothering students, and their well-wishers. It provides pictures with spelling for a better understanding of students. This apps gives spellings of more 500 words, and has been downloaded more than 10,00,0000 times.
  • Conclusion:

The above-mentioned applications are the immortal business ideas for entrepreneurs and are amongst the top profitable business in India. This statement makes sense, and is accepted because people in large are always willing to learn.